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Shanghai Mode Lingerie to breathe new life in Asia
Jul '13
The next edition of Shanghai Mode Lingerie will breathe new life into the Lingerie and Swimwear markets in Asia.

Eurovet has innovated the format of the show in order to stay ahead of the fast moving industry growth and demand. The traditional “trade show format” evolves in a “2 in 1” experience:

- A top-level Lingerie and Swimwear event in an exclusive and highly qualitative business Club

- A 100% fashion event, in a highly trendy setting and happening

With over 8 years of expertise in China and Asia, Eurovet has re-vamped Shanghai Mode Lingerie into a qualitative and targeted business Club where international brands can meet top buyers, distributors, Chinese and South East Asian department stores combined with individual B2B meetings organised prior to the show.

With the influx of mid-market vertically integrated brands and a growing Chinese and Asian middle class, there is a need for the high street international brands to explore ways of differentiating themselves from the competition.

Through the revitalised format of Shanghai Mode Lingerie, Eurovet is offering the brands the promotion they need to stand out and position luxe lingerie and swimwear as fashion items.

To further implement this new strategy, Shanghai Mode Lingerie is collaborating with the Shanghai Fashion week on several top-notch fashion shows to put in the spotlight the latest products of the international Lingerie and Swimwear brands. The Fashion shows will take place in Xin Tian Di, located at the heart of Shanghai, and recognised for its artistic, historical and international trendy atmosphere.

Through this unique partnership, Shanghai Mode Lingerie visitors can admire the lingerie and swimwear products during the exceptionally choreographed fashion shows. Fashion savvy consumers, trendsetters and fashion experts will also be attending the mise-en-scène organised by Eurovet’s Creative Director.

This additional B2C characteristic of Shanghai Mode Lingerie is going to give the international brands the visibility they need to further build on their brand’s image and identity in Asia. Follow Shanghai Mode lingerie and its brands via different promotional channels and social media including weibo, qq, tudou in China.

The new strategy is something Eurovet has been working on throughout its brand shows in Paris, Europe and now Shanghai. It is important to work closely with customers and partners to understand and create effective business platforms and outstanding opportunities to meet with the final customers.

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Courtesy: Commonwealth Bank of Australia

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