Home / Knowledge / News / Apparel/Garments / G-III & MLBP to revive Starter satin jacket franchise
G-III & MLBP to revive Starter satin jacket franchise
12
Jul '13
G-III Apparel Group and Major League Baseball Properties (MLBP) announced their relationship to revive the classic Starter satin jacket franchise featuring logos for all 30 MLB teams. 

The jacket, made famous in the 1980's, is set to debut this Fall during back-to-school season and will be led by marketing and advertising efforts from Iconix Brand Group, owner of the Starter brand, and Carl Banks, NY Giants legend and President of G-III Sports (a division of G-III Apparel Group).

On July 13, 2013 at the exclusive MLB Fan Cave in New York City, 150 limited edition MLB All-Star jackets will be gifted at a private, invite-only event for media, athletes and celebrities along with industry executives and tastemakers.

"Baseball and Starter go hand-in-hand, it's the ultimate expression of team pride," says Carl Banks.  "Although the satin jacket hasn't been produced for over a decade, it's still worn at ballparks across the country to this day.  We look forward to reintroducing the iconic Starter satin jacket for baseball fans of all generations."

"As a retro look, the Starter jacket is one of the more iconic items in fashionable sportswear and we are excited to work with G-III Apparel Group and Iconix to revive this classic look," says Howard Smith, Senior Vice President, Licensing, Major League Baseball.  "We expect fans to enthusiastically support this relaunch this fall."  

About G-III Apparel Group

G-III is a leading manufacturer and distributor of outerwear, dresses, sportswear, swimwear, beachwear and women's suits, as well as handbags and luggage, under licensed brands, our own brands and private label brands. G-III sells swimwear, accessories and resort wear under our own Vilebrequin brand.

G-III Apparel Group


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search