Home / Knowledge / News / Apparel/Garments / Whitney Randall to head merchandising function at dELiA*s
Whitney Randall to head merchandising function at dELiA*s
15
Jul '13
dELiA*s, Inc., a multi-channel retail company primarily marketing to teenage girls, announced that Whitney Randall has joined dELiA*s as Vice President, General Merchandise Manager. In her role, Ms. Randall will be responsible for all merchandising activities for the organization, and will report to Tracy Gardner, Chief Executive Officer.

Ms. Randall’s experience includes successful tenures with Ms. Gardner at both The Gap and J.Crew in various merchandising roles, including Vice President of Merchandising for J.Crew. For the past year, Ms. Randall has been Divisional Vice President of Global Merchandising for Coach.

Tracy Gardner, Chief Executive Officer, commented, “We are excited to welcome Whitney to dELiA*s. She has an exceptional track record, bringing deep knowledge and experience to our organization. I look forward to once again working with Whitney to bring the dELiA*s brand to its full potential.”

Additionally, the Company provided an update on May/June performance. For the combined May and June period, total Company revenue decreased 15.1% to $23.2 million compared to the same period in fiscal 2012 reflecting persistent weak traffic trends. Revenue from the retail segment decreased 12.2% to $16.9 million, due to a reduction in store count and a comparable store sales decrease of 8.1%. Revenue for the direct segment decreased 22.2% to $6.2 million. For the combined May and June period, total merchandise margins decreased approximately 350 basis points compared to the prior year period.

Ms. Gardner stated, “Business remains challenging as we continue to utilize aggressive promotional strategies to move through underperforming legacy inventory. As we are in the beginning stages of a turnaround, we expect continuing pressures over the near term. We are intently focused on managing the dELiA*s business for the long-term, and are working to create a unified brand image and build a strong foundation for profitable future growth.”

Michael Zimmerman, Chairman of the Board, added, “We are pleased with the progress that Tracy is making to enhance her senior leadership team and the steps she is taking to stabilize the business. We are also pleased with our new relationship with Salus Capital as we partner together to identify ways to create additional financial flexibility.”

About dELiA*s, Inc.

dELiA*s, Inc. is a multi-channel retail company primarily marketing to teenage girls. It generates revenue by selling apparel, accessories and footwear to consumers through its website, direct mail catalogs, and mall-based retail stores.

dELiA*s Inc

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X