Home / Knowledge / News / Apparel/Garments / Whitney Randall to head merchandising function at dELiA*s
Whitney Randall to head merchandising function at dELiA*s
15
Jul '13
dELiA*s, Inc., a multi-channel retail company primarily marketing to teenage girls, announced that Whitney Randall has joined dELiA*s as Vice President, General Merchandise Manager. In her role, Ms. Randall will be responsible for all merchandising activities for the organization, and will report to Tracy Gardner, Chief Executive Officer.

Ms. Randall’s experience includes successful tenures with Ms. Gardner at both The Gap and J.Crew in various merchandising roles, including Vice President of Merchandising for J.Crew. For the past year, Ms. Randall has been Divisional Vice President of Global Merchandising for Coach.

Tracy Gardner, Chief Executive Officer, commented, “We are excited to welcome Whitney to dELiA*s. She has an exceptional track record, bringing deep knowledge and experience to our organization. I look forward to once again working with Whitney to bring the dELiA*s brand to its full potential.”

Additionally, the Company provided an update on May/June performance. For the combined May and June period, total Company revenue decreased 15.1% to $23.2 million compared to the same period in fiscal 2012 reflecting persistent weak traffic trends. Revenue from the retail segment decreased 12.2% to $16.9 million, due to a reduction in store count and a comparable store sales decrease of 8.1%. Revenue for the direct segment decreased 22.2% to $6.2 million. For the combined May and June period, total merchandise margins decreased approximately 350 basis points compared to the prior year period.

Ms. Gardner stated, “Business remains challenging as we continue to utilize aggressive promotional strategies to move through underperforming legacy inventory. As we are in the beginning stages of a turnaround, we expect continuing pressures over the near term. We are intently focused on managing the dELiA*s business for the long-term, and are working to create a unified brand image and build a strong foundation for profitable future growth.”

Michael Zimmerman, Chairman of the Board, added, “We are pleased with the progress that Tracy is making to enhance her senior leadership team and the steps she is taking to stabilize the business. We are also pleased with our new relationship with Salus Capital as we partner together to identify ways to create additional financial flexibility.”

About dELiA*s, Inc.

dELiA*s, Inc. is a multi-channel retail company primarily marketing to teenage girls. It generates revenue by selling apparel, accessories and footwear to consumers through its website, direct mail catalogs, and mall-based retail stores.

dELiA*s Inc


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search