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Whitney Randall to head merchandising function at dELiA*s
Jul '13
dELiA*s, Inc., a multi-channel retail company primarily marketing to teenage girls, announced that Whitney Randall has joined dELiA*s as Vice President, General Merchandise Manager. In her role, Ms. Randall will be responsible for all merchandising activities for the organization, and will report to Tracy Gardner, Chief Executive Officer.

Ms. Randall’s experience includes successful tenures with Ms. Gardner at both The Gap and J.Crew in various merchandising roles, including Vice President of Merchandising for J.Crew. For the past year, Ms. Randall has been Divisional Vice President of Global Merchandising for Coach.

Tracy Gardner, Chief Executive Officer, commented, “We are excited to welcome Whitney to dELiA*s. She has an exceptional track record, bringing deep knowledge and experience to our organization. I look forward to once again working with Whitney to bring the dELiA*s brand to its full potential.”

Additionally, the Company provided an update on May/June performance. For the combined May and June period, total Company revenue decreased 15.1% to $23.2 million compared to the same period in fiscal 2012 reflecting persistent weak traffic trends. Revenue from the retail segment decreased 12.2% to $16.9 million, due to a reduction in store count and a comparable store sales decrease of 8.1%. Revenue for the direct segment decreased 22.2% to $6.2 million. For the combined May and June period, total merchandise margins decreased approximately 350 basis points compared to the prior year period.

Ms. Gardner stated, “Business remains challenging as we continue to utilize aggressive promotional strategies to move through underperforming legacy inventory. As we are in the beginning stages of a turnaround, we expect continuing pressures over the near term. We are intently focused on managing the dELiA*s business for the long-term, and are working to create a unified brand image and build a strong foundation for profitable future growth.”

Michael Zimmerman, Chairman of the Board, added, “We are pleased with the progress that Tracy is making to enhance her senior leadership team and the steps she is taking to stabilize the business. We are also pleased with our new relationship with Salus Capital as we partner together to identify ways to create additional financial flexibility.”

About dELiA*s, Inc.

dELiA*s, Inc. is a multi-channel retail company primarily marketing to teenage girls. It generates revenue by selling apparel, accessories and footwear to consumers through its website, direct mail catalogs, and mall-based retail stores.

dELiA*s Inc

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Courtesy: Commonwealth Bank of Australia

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