Home / Knowledge / News / Apparel/Garments / Whitney Randall to head merchandising function at dELiA*s
Whitney Randall to head merchandising function at dELiA*s
15
Jul '13
dELiA*s, Inc., a multi-channel retail company primarily marketing to teenage girls, announced that Whitney Randall has joined dELiA*s as Vice President, General Merchandise Manager. In her role, Ms. Randall will be responsible for all merchandising activities for the organization, and will report to Tracy Gardner, Chief Executive Officer.

Ms. Randall’s experience includes successful tenures with Ms. Gardner at both The Gap and J.Crew in various merchandising roles, including Vice President of Merchandising for J.Crew. For the past year, Ms. Randall has been Divisional Vice President of Global Merchandising for Coach.

Tracy Gardner, Chief Executive Officer, commented, “We are excited to welcome Whitney to dELiA*s. She has an exceptional track record, bringing deep knowledge and experience to our organization. I look forward to once again working with Whitney to bring the dELiA*s brand to its full potential.”

Additionally, the Company provided an update on May/June performance. For the combined May and June period, total Company revenue decreased 15.1% to $23.2 million compared to the same period in fiscal 2012 reflecting persistent weak traffic trends. Revenue from the retail segment decreased 12.2% to $16.9 million, due to a reduction in store count and a comparable store sales decrease of 8.1%. Revenue for the direct segment decreased 22.2% to $6.2 million. For the combined May and June period, total merchandise margins decreased approximately 350 basis points compared to the prior year period.

Ms. Gardner stated, “Business remains challenging as we continue to utilize aggressive promotional strategies to move through underperforming legacy inventory. As we are in the beginning stages of a turnaround, we expect continuing pressures over the near term. We are intently focused on managing the dELiA*s business for the long-term, and are working to create a unified brand image and build a strong foundation for profitable future growth.”

Michael Zimmerman, Chairman of the Board, added, “We are pleased with the progress that Tracy is making to enhance her senior leadership team and the steps she is taking to stabilize the business. We are also pleased with our new relationship with Salus Capital as we partner together to identify ways to create additional financial flexibility.”

About dELiA*s, Inc.

dELiA*s, Inc. is a multi-channel retail company primarily marketing to teenage girls. It generates revenue by selling apparel, accessories and footwear to consumers through its website, direct mail catalogs, and mall-based retail stores.

dELiA*s Inc


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search