Online to account for 7% of New Zealand retail sales

Harpur said, "As the concept of omni-channel retailing grows, online retailing will be regarded as an integral part of the overall shopping experience. By collecting and analysing online data, online retailers can make the online shopping experience personal, strengthening relationships with the customer by delivering customer preferences in real time, which can increase repeat sales. This approach is best manifested by online retailer Amazon."

Harpur finished by saying "As traditional retailers have the ability to implement true omni-channel strategies, this allows them major competitive advantage over online players only. For example, they can make the process of shopping online and picking-up in store work effectively by integrating in-store stock and sales systems to their digital platform or by providing in-store kiosks where consumers can order or purchase online in-store and have purchases delivered to their home at a later date."

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