The vintage appearance of the floral print fabric stitched onto a contrasting black hoody, becomes a bold talking point - with an inherent message worth sharing - keep peace close to the chest.
Ethan Lipsitz, Apliiq’s CEO explains, “We are purposefully transforming the visual appearance of the hoody, switching its context and imbuing it with meaning. The vest applique patch utilizes subtractive design principles. We hope the floral vest can one day replace the bullet-proof vest, it symbolizes non-violence and tolerance.”
Apliiq will donate 20% of revenue from the Trayvon Martin Memorial Hoody from Apliiq to the Non-Violence Project USA, whose objective is “to become the world’s foremost organization for violence prevention education - creating a meeting place for the next generation of leaders. The mission is to inspire, motivate and engage young people in positive action.”
In a sea of mass produced trends, a beacon of light flashed from Los Angeles, guided by an entrepreneur and his community of artists and visionaries who rose up against mass production, planned obsolescence and big corporate agendas.
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