The site, on the shores of the Mediterranean, will promote new, pioneering ways of working, with the emphasis on product, creativity and people.
Desigual’s new head office at Passeig de Mare Nostrum, 15 in Barcelona is a privileged location facing the sea. With an area of 24,400sqm, over six floors, this is the place where 840 employees of 41 different nationalities work on Desigual designs, sharing brand values summed up by the slogan “Life’s cool” (La vida es chula).
Some of its features salute the elements to be found both at points of sale and in Desigual collections. One example is patchwork which is reinterpreted in the mix of woods or carpet segments covering floors.
The new office is based on a concept of non-territorialism, which means sharing spaces and resources. Employees are organised into Challenges, instead of Tasks or Objectives, maximising the integration of ideas, talent and a multidisciplinary approach.
To reduce environmental impact, the site seeks to be paper-free. The building also includes a smart system to reduce energy consumption.
Desigual, which started out its activities in 1984, is defined by its distinctive, optimistic and colourful designs. The company now has a workforce of more than 3,800 people of 85 different nationalities. In 2012, it sold more than 22 million garments and boosted its global position, reaching a figure of more than 330 shops of its own, 9,000 multi-brand shops and 2,200 shop-in-shops in department stores in more than 100 countries.