Home / Knowledge / News / Apparel/Garments / Spanish brand Desigual opens new head office
Spanish brand Desigual opens new head office
19
Jul '13
The site, on the shores of the Mediterranean, will promote new, pioneering ways of working, with the emphasis on product, creativity and people.

Desigual’s new head office at Passeig de Mare Nostrum, 15 in Barcelona is a privileged location facing the sea. With an area of 24,400sqm, over six floors, this is the place where 840 employees of 41 different nationalities work on Desigual designs, sharing brand values summed up by the slogan “Life’s cool” (La vida es chula).

Some of its features salute the elements to be found both at points of sale and in Desigual collections. One example is patchwork which is reinterpreted in the mix of woods or carpet segments covering floors.

The new office is based on a concept of non-territorialism, which means sharing spaces and resources. Employees are organised into Challenges, instead of Tasks or Objectives, maximising the integration of ideas, talent and a multidisciplinary approach.

To reduce environmental impact, the site seeks to be paper-free. The building also includes a smart system to reduce energy consumption.

Desigual, which started out its activities in 1984, is defined by its distinctive, optimistic and colourful designs. The company now has a workforce of more than 3,800 people of 85 different nationalities. In 2012, it sold more than 22 million garments and boosted its global position, reaching a figure of more than 330 shops of its own, 9,000 multi-brand shops and 2,200 shop-in-shops in department stores in more than 100 countries.

Fashion from Spain

Must ReadView All

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Textiles | On 23rd Jan 2017

MagnaColours develops new sustainability standard

MagnaColours, manufacturer of printing inks and ink bases, discharge...

Courtesy: ZDHC

Textiles | On 23rd Jan 2017

ZDHC adds six new contributors for sustainability

Zero Discharge of Hazardous Chemicals (ZDHC) programme has added six...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search