The newly launched clothing company sells luxury brand tailored t-shirts with game logos and characters featured fashionably upon them. Their shirts are very clever and reflect the quirky heart and soul that lies within every avid gamer. The company’s creators were inspired to start a business that would build on their love of all things related to their favourite games and consoles, and their shirts truly reflect the culture of modern-day and old-school gamers.
"I’ve been wearing clothing related to my favourite video games for years," explained Sheridan Wynter, Creative Director of the Hyper Mega Master clothing brand. "My friends and I were massive game addicts growing up, and we could often be found hanging out in our favourite Mario and Sonic t-shirts; however, we were disappointed with the quality of some of the clothing which was licensed purely to make massive profits."
Most gamers defy the stereotype of being a socially awkward teenager playing video games in their parent’s basement. Gamers come from all walks of life. They are mums and dads, business executives and medical professionals, and even trend-setters and movie stars. They can often be found still in possession of their first NES and Master System console, and they fondly recall cult classics like Pac-Man, Sonic the Hedgehog, and Legend of Zelda.
Sheridan commented, "I wanted to create a clothing brand that was well made and not just a licensed concept haphazardly thrown onto a standard t-shirt with no love or creativity. I also wanted to create a brand that was open to all as it's often believed that gaming is just a geek-thing, where in reality, it's a multi-billion pound industry that involves gamers both young and old."
There are many reasons why people love video games. The graphics are amazing and created by some of the most brilliant and creative minds in the world. They are fun to play and provoke the imagination. Mostly though, games give people the perfect excuse to get together, socialize and just have fun.
Hyper Mega Master
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