Home / Knowledge / News / Apparel/Garments / Taiwan Outdoor Group to promote apparel, sportswear brands
Taiwan Outdoor Group to promote apparel, sportswear brands
Jul '13
Aiming to promote Taiwanese apparel and outdoor sportswear brands in domestic as well as world markets, the Taiwan Textile Research Institute (TTRI) and the Textile Research and Development Association International have constituted a group of 20 Taiwan-based firms called Taiwan Outdoor Brand Alliance or Taiwan Outdoor Group (TOG). 
The two organizations that formed the alliance said that the outdoor sportswear market in Taiwan is just worth NT$ 5 billion, and hence it is important for Taiwanese sportswear brands to expand their reach to the NT$ 150 billion South Korean market, The China Post reported. 
The alliance is believed to boost the Taiwanese sportswear market’s annual turnover from existing NT$ 5 billion to NT$ 20 billion over the next five years.
To achieve its goal the alliance would follow the successful model of the Scandinavian Outdoor Group (SOG).
The two organizations said that pursuant to formation of the alliance, Taiwanese firms in the sector would no longer be required to compete in international market, as they would jointly work to form a one-stop production chain, which not only would ease raw material procurement but also help in cutting costs.
The group would coordinate in organizing and enhancing participation in several international trade shows and exhibits, to draw more business opportunities.
Besides, in future TOG member firms would also try to get in direct touch with people to better understand their taste and demand, so as to adjust their products, accordingly.
Travel Fox, Solis, Go-Hiking, Polar Bear, Polar Star, Jack Weolfskin, Globespirit, Truvii and Wildland are some of the leading brands that have joined the alliance.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search