Home / Knowledge / News / Apparel/Garments / Taiwan Outdoor Group to promote apparel, sportswear brands
Taiwan Outdoor Group to promote apparel, sportswear brands
20
Jul '13
Aiming to promote Taiwanese apparel and outdoor sportswear brands in domestic as well as world markets, the Taiwan Textile Research Institute (TTRI) and the Textile Research and Development Association International have constituted a group of 20 Taiwan-based firms called Taiwan Outdoor Brand Alliance or Taiwan Outdoor Group (TOG). 
 
The two organizations that formed the alliance said that the outdoor sportswear market in Taiwan is just worth NT$ 5 billion, and hence it is important for Taiwanese sportswear brands to expand their reach to the NT$ 150 billion South Korean market, The China Post reported. 
 
The alliance is believed to boost the Taiwanese sportswear market’s annual turnover from existing NT$ 5 billion to NT$ 20 billion over the next five years.
 
To achieve its goal the alliance would follow the successful model of the Scandinavian Outdoor Group (SOG).
 
The two organizations said that pursuant to formation of the alliance, Taiwanese firms in the sector would no longer be required to compete in international market, as they would jointly work to form a one-stop production chain, which not only would ease raw material procurement but also help in cutting costs.
 
The group would coordinate in organizing and enhancing participation in several international trade shows and exhibits, to draw more business opportunities.
 
Besides, in future TOG member firms would also try to get in direct touch with people to better understand their taste and demand, so as to adjust their products, accordingly.
 
Travel Fox, Solis, Go-Hiking, Polar Bear, Polar Star, Jack Weolfskin, Globespirit, Truvii and Wildland are some of the leading brands that have joined the alliance.
 

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Li & Fung

Textiles | On 29th Mar 2017

Li & Fung introduces new 3-year plan 2017-2019

Li & Fung Limited has outlined its next Three-Year Plan (2017-2019)...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Jabong launches Aeropostale on its platform

Jabong has added leading American high-street fashionwear brand,...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search