Home / Knowledge / News / Apparel/Garments / Fitness fashion brand Lorna Jane expands to UK
Fitness fashion brand Lorna Jane expands to UK
22
Jul '13
Having successfully expanded in the US, South Africa and Dubai, Lorna Jane is now here in the UK and is delighted to make this exciting step forward in its global strategy. With the likes of model and actress Sienna Miller and reality star Millie Mackintosh from Made in Chelsea declaring their appreciation for the Lorna Jane clothes, the brand has a growing fan base in the UK. Fashionistas should also note that in the US, none other than Kim Kardashian has been seen sporting Lorna Jane Active wear. Lorna Jane is first in fitness and fashion and is designed for women by women. Lorna Jane is not simply a clothing label; it is a way of life.

The Lorna Jane label has been brought to the UK by the husband and wife team of Caroline Lucey and Andrew Manteit, who came back to the UK having worked in Australia and for Lorna Jane for 3 and 1/2 years. When the opportunity came up within Lorna Jane to bring the brand to the UK, they jumped at the chance and in June 2012 secured a license agreement. After carrying out market research, the feedback from people was extremely positive and the need for a new competitor in the upmarket sportswear market became clear.

Caroline said, “The Lorna Jane brand is not a new one and has been around since 1990 and has over 120 stores around Australia. I believe there is a desire in the UK for on trend activewear. Lorna Jane understands that if you look good, you are more likely to feel good and this will motivate you to get active.”

ActiveInstyle launched the Lorna Jane sportswear brand online in the UK in January this year.

Caroline Lucey commented, “I met JBi and they immediately understood that the design and development of the site had to be built with an understanding of the brand, knowledge of ecommerce and how it all worked together. Their personal involvement in the entire project made the website a huge success.” She continued, “I had feedback from head office after the site went live to say that out of all the international distributors, this was the best designed and developed website and that the site should be the benchmark for all licensees.”

David Gelb, Commercial Director at JBi , commented, “We are thrilled to have built an amazing relationship with Caroline at ActiveInstyle and look forward to working closely with her on developing her business.”

The pop up store this summer in London is ActiveInstyle’s first step in bringing Lorna Jane active wear from online to the high street. Caroline explained that if the online store continues its success and the pop up store proves popular, she would definitely look to open on the high street. So keep a look out for this fast growing brand and pop down to Covent Garden in July.

ActiveInStyle

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search