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Limeroad debuts Ada's authentic chikankari kurta line
Jul '13
Limeroad.com, India’s first social shopping platform for women, hosts an exclusive collection of authentic chikankari kurta’s that come all the way from Ada Designer Chikan Studio’s in Lucknow.

Designs from Ada are classic examples of the intricacy of stitching and embroidery that Chikankari work is all about. With kurtas and sarees available in fine embroidered works of bakhiya (shadow work), keel kangan, phanda (knot work) and murri. With its recent association with Limeroad.com, Ada brings its goods from the very heart of Hazrat Ganj to your very doorstep.

On their exclusive association with Limeroad.com, Rhea Punjabi, the owner of Ada Designer Chikan Studio said, “At Ada, we have redefined art of ‘chikankari’. It has expanded from being ethnic embroidery to a designer pattern on western clothes. Our product range from Home décor to Ladies western wear, at Ada you can find Chikankari designs in novel patterns from traditional Sarees to the new age tops.

"We are in the process of expanding nationally and we found Limeroad.com the right partner for the same. Unlike other e-commerce sites, Limeroad.com does not focus on discounts, but all products are priced reasonably. Shoppers at Limeroad.com are intelligent, discerning women who know what they want and at the right price. We are happy with the association and are seeing repeat orders in almost all categories.”

Suchi Mukherjee, CEO & Founder says “We at LimeRoad.com are building a discovery platform that allows women to truly unearth the most gorgeous products, things that are usually hard to find on any given day. Our users can now pick from the best Chikankari collection by Ada and the delight of discovery is taken to a new level since these products are made in the heart-land of Lucknow. We also look forward to women creating great scrapbooks incorporating different looks using Ada’s amazing collection.”

President & Founder, Manish Saksena adds “Ada adds that hint of ethnic splendor to your everyday. These products are created with great detail and the work is so intricate that we are sure women all over India with fall in love with Ada. LimeRoad.com is happy to be exclusively associated with Ada to bring to women the best chikankari collection in India.”

About LimeRoad.com

LimeRoad is a fun and exciting way to discover, share and shop. A social-commerce platform targeted at the intelligent woman of today, it has an incredible width of carefully selected retailers, enabling customers to discover the best of lifestyle products across categories like apparel, accessories, home and non-perishable food.


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