More of the collection will be available online and at other stores over the coming week, with the second phase of product arriving in August. The full Autumn collection will be available from early September.
In line with its ongoing plans to make the M&S clothing brand a destination in its own right – M&S has re-launched its core clothing range as M&S Collection – offering customers a considered edit of stylish wardrobe staples. Today also sees the transition of Limited Collection to become Limited Edition. Forming part of M&S Collection, Limited Edition focuses on more trend-led design and will be updated every two weeks to bring customers the very latest interpretations of the key season’s styles.
New brand decor will also support each of the womenswear sub-brands both in store and online. Shot and styled by leading fashion photographers, the new look imagery creates clearer, more compelling sub-brands - helping customers find the style that suits them best.
The new Autumn/Winter collection includes:
An investment in upgrading quality across womenswear - resulting in a 20% increase in silk, cashmere and wool used within this season’s collection. M&S has increased the weight of cashmere jumpers by 10% and significantly improved the softness of the fabric.
Listening and responding to the feedback of its core customers. This includes the introduction of more sleeved options, with 90% of the collection featuring sleeves. The average neckline on core tops has been raised by 2cm in response to customer requests for higher necklines.
A host of new product innovation to ensure clothes are made to last with a flattering fit and finish. For example, new ‘No Peep TM’ technology is now available on a range of shirts and we’ve extended comfort technology such as Insolia and Footglove across women’s footwear.
A confident edit of the season’s key trends such as ’London Calling’ which uses a combination of bold checks, relaxed textured wools and sleek leather in a palette of red and black to capture the capital’s creative spirit and individuality.
The ‘Femme Fatale’ trend evokes a sense of timeless allure and grown up glamour using striking colours and nostalgic silhouettes.
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