Home / Knowledge / News / Apparel/Garments / For.me Elena Mirò campaign to make curves more interesting
For.me Elena Mirò campaign to make curves more interesting
29
Jul '13
Whereas in the spring-summer 2013 advertising campaign the For.me Elena Mirò woman was beautiful and seductive, ironically intent on playing with the hands of a stranger mischievously hidden behind a fake wall, for the fall-winter 2013-14 season the dominant theme is the liberating desire to escape from the rigidity of all square shapes, to announce that curves are more interesting, more attractive.

The stars of this campaign are Lauren McKenzie and Noemi Manser – two of the world’s leading curvy top models – who were photographed by top fashion photographer Javier Vallhonrat.

In what was reminiscent of a sophisticated, hyperrealist installation, the Spanish photographer got the models to emerge from two large white boxes in an elegant contrast with the colours of the collection. A warm light envelopes the set and emphasises the gentleness and tranquillity of the For.me woman. The undeniably sexy styling is by Alexis Cabouat.

The creativity of art director Paola Manfrin (Ego of Wrg agency) has also been translated into a video, with a more playful, fun feel. A film that is never predictable, paradigm of the “impossible-true” through the concept of a giant box emptied of its functional sense.

A visual language - very popular with the online film world - on a disturbing scale that deforms the dimensions of the everyday object and makes it, for this reason, fascinating and contemporary. Just like the femininity of For.me Elena Mirò.

Miroglio

Must ReadView All

Textiles | On 21st Feb 2017

Net profit at Indorama Ventures zooms 145% in 2016

Net profit at Thailand headquartered and Aloke Lohia led Indorama...

Information Technology | On 21st Feb 2017

ThreadSol launches IntelloBuy & IntelloCut in Vietnam

ThreadSol, the pioneer of enterprise material management for sewn...

Textiles | On 21st Feb 2017

GST to reduce documentation for logistics firms: CBRE

The Goods and Services Tax (GST) is likely to result in a reduction...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search