Home / Knowledge / News / Apparel/Garments / Sainsbury to carry Gruffalo character merchandise goods
Sainsbury to carry Gruffalo character merchandise goods
30
Jul '13
Magic Light Pictures, together with The Licensing Company (TLC) have signed an exclusive direct-to-retail (DTR) agreement with Sainsbury’s on The Gruffalo, The Gruffalo’s Child and Room on the Broom across apparel, toys and gifting. Under this new deal Sainsbury’s will be the only supermarket brand in the UK to design and retail their own ranges of Gruffalo merchandise.

Daryl Shute, Brand Director, Magic Light Pictures says: “This deal with Sainsbury’s is a very exciting opportunity for our family brands. Developing high quality, imaginative products has always been at the heart of the programme and this partnership will see fantastic new clothing and general merchandise ranges with a leading UK retailer.  The Gruffalo/Sainsbury's collaboration is a perfect pairing and with this magnificent DTR deal we're guaranteeing something new and exclusive for customers over the coming years”

John Carolan, Head of Buying, Childrenswear, Sainsbury’s adds: “Our customers tell us they really love reading The Gruffalo books with their children - and as such we are delighted to be the only supermarket brand in the UK that has agreed a DTR deal with Magic Light and TLC to be able to design, source and retail The Gruffalo character merchandise product in our stores. 

"The customer demographics and values are extremely well aligned between The Gruffalo and Sainsbury’s brands. We are very excited about the opportunity this gives us to work closer with Magic Light  Pictures and TLC, to produce an even wider product range of wonderful and premium Gruffalo products this year to in turn really thrill our customer.”

The deal will launch with baby and toddler apparel on 17th November 2013 in 275 stores and online, followed by toys and gifting in January 2014, and  will kick-off The Gruffalo’s 15th and The Gruffalo’s Child 10th anniversary celebrations for 2014.

Magic Light Pictures

Must ReadView All

Textiles | On 18th Jan 2017

China lays out plan to boost foreign investment

The Government of China has outlined measures to boost foreign...

Prime Minister Theresa May speaking on the UK government's negotiating objectives for exiting the EU. Courtesy: UK government

Textiles | On 18th Jan 2017

UK to pursue trade agreements with other countries

The United Kingdom will pursue free trade agreements with the EU and...

Courtesy: IMF

Textiles | On 18th Jan 2017

Risks to global growth outlook skewed to downside: IMF

Risks to the global growth outlook are two sided but are assessed to...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search