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Adore Me receives VC funding of $8.5mn
30
Jul '13
Adore Me, a lingerie e-Commerce site offering designer-crafted, perfectly fitting styles at affordable price points, announces the closing of its B Round of venture capital, raising $8.5 million from Upfront Ventures, Mousse Partners, and previous investors, Redhills Ventures.

Advisors include serial entrepreneur and investor Fabrice Grinda and world-renowned photographer Antoine Verglas.

“We follow the fast fashion model of Zara and apply it to intimates.” said Morgan Hermand-Waiche, Founder & CEO. “People are so tired of high prices and slow-fashion from Victoria’s Secret that we’ve been adored since day one. We celebrated our 100,000th shipment even before our first anniversary!”

In less than two years, Adore Me has become a leading lingerie company by offering the same designer-crafted lingerie as in department stores and boutiques but at a fraction of the price and with incredible convenience and service. This funding round will be used to increase inventory and customer acquisition to continue to chip away at Victoria’s Secret.

Adore Me is part of a growing entrepreneurial movement happening in New York city that has produced a number of e-Commerce successes including Etsy and Fab. Adore Me gains from its access to top designers, magazines and entrepreneurial talent.

Adore Me’s latest investor is based in LA and has a long tradition in fashion & e-Commerce. “We have invested in great brands and retailers for 25 years. When we saw the growth numbers combined with the quality of Adore Me’s products we knew we had found a category killer.” said Yves Sisteron, founding partner at Upfront Ventures.

About Adore Me

Adore Me is a vertically integrated women’s intimates brand disrupting this $11 billion industry by offering designer-crafted, great fitting lingerie at affordable price points.

Adore Me


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