Home / Knowledge / News / Apparel/Garments / Debenhams brings back Red Braces in vogue
Debenhams brings back Red Braces in vogue
05
Aug '13
A symbol which once summed up the brash, ‘city casino’ culture has fallen spectacularly from grace – bright red braces are almost a thing of the past.

Demand has plummeted, and for the first time in almost 30 years, fashion store Debenhams now stocks just ONE pair.

Instead its most popular braces are now risk averse grey, traditional bank, manger dark blue and sombre serious black.

Said Debenhams spokesperson Ed Watson: “The days when Gordon Gekko was a fashion symbol in the City has come to an end.”

“City workers are abandoning styles once associated with flamboyant deal making and opting instead for colours which enhance the impression of being a safe pair of hands.”

Red braces first shot to prominence in the City after deregulation and the release of the 1987 film ‘Wall Street’.

Out went bowler hats, three piece suits and roiled up umbrellas as a new breed of trader, banker and analyst swept more conservative dressers aside.

With fortunes being made on the back of high risk investments, red braces became a virtual uniform as highly competitive teams decided that they too could be Gordon Gekkos in the making.

Continues Ed Watson: “Our sales figures show that bright red braces first went into decline in 2008 when so many banks collapsed.”

“The decline became even more severe the following year as more people began to realize that this was not a temporary blip and the reasons for the crash began to emerge.”

“Suddenly flamboyance and risk taking became bad words, and City workers, eager to distance themselves from that culture, switched to conservative colours instead.

“Now our two top selling braces are both traditional grey - one is a light grey with pin dots and the other dark grey with subtle diagonal stripes.”

“The message they send out is clear – it is one of trust, caution, and a highly conservative approach to handling money.”

“It is safe to say that neither would have featured in Gordon Gekkos’ wardrobe.”

“Our next most popular colour for braces is beige. We’re assuming that these are now the braces of choice when today’s bankers really want to let their hair down.”

Debenhams


Must ReadView All

India mulls new schemes for jobs, textile clusters

Apparel/Garments | On 25th Apr 2018

India mulls new schemes for jobs, textile clusters

India is mulling over alternative schemes for jobs and manufacturing...

Courtesy: HueTrap

Apparel/Garments | On 25th Apr 2018

Making sustainability affordable is a big challenge

In a lot of instances, being sustainable comes with an additional...

Courtesy: Formosa Petrochemical Corporation

Textiles | On 25th Apr 2018

Formosa to set up petrochemical plant in Louisiana

Formosa Petrochemical Corporation has selected St. James Parish in...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search