Home / Knowledge / News / Apparel/Garments / Nike China hosts Kobe Bryant to inspire young athletes
Nike China hosts Kobe Bryant to inspire young athletes
05
Aug '13
Nike Greater China hosts Kobe Bryant on his eighth local tour, with stops in Hong Kong, Shenzhen, Xi’An, and finally, Shanghai on Aug. 8.  Bryant’s journey back from injury has captivated fans around the world and he brings a message of inspiration, encouragement and Mamba Mentality to young athletes throughout his various stops.

As a key part of his tour, Bryant will surprise fans by dropping in at various basketball courts in each city to watch players who have heeded the call to come out and play basketball at night. He will also attend the Nike Summer Nights events in Hong Kong, Xi’An and Shanghai, as well as the cross-category sports activations as part of Nike China’s Ignite Shanghai program.

Bryant also plans to take in local sights during his eighth consecutive tour through the region and will visit iconic urban landmarks, historical sights and inspirational architectural locations, including Hong Kong's Star Ferry and the Peak.

During the tour, Bryant will launch the “Fireworks” colorway of the KOBE 8, as well as the latest version of his China-only Dream Season V. The KOBE 8 “Fireworks” is available in limited quantities; the Dream Season V is widely available at Greater China retail stores.

Throughout the summer, Nike Greater China will motivate young athletes to play more sports and be physically active with a new JUST DO IT campaign. 

NIKE

Must ReadView All

Textiles | On 27th Sep 2016

SASEC countries plan greater economic cooperation

The six member countries of the South Asia Sub-regional Economic...

Textiles | On 27th Sep 2016

CBEC unveils draft rules for registration under GST

The Central Board of Excise and Customs (CBEC) has unveiled draft...

Textiles | On 27th Sep 2016

Swedish researchers develop new circular textiles process

A partnership between government owned Fouriertransform and private...

Interviews View All

Amardeep Singh
Orient Craft

Milind Khandwe
Hindoostan Innovation Centre

Veronique Lee
Modavanti

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search