Welcome to Fibre2fashion.com    
fibre2fashion
Radianza - Ecofriendly fibre
Textile   |   Apparel   |    Fashion   |   Technology   |   Technical Textiles    |   Corporate   |   Associations Android app on Google Play
 
Home >> News
 

Nike China hosts Kobe Bryant to inspire young athletes

August 05, 2013 (China)

Nike Greater China hosts Kobe Bryant on his eighth local tour, with stops in Hong Kong, Shenzhen, Xi’An, and finally, Shanghai on Aug. 8.  Bryant’s journey back from injury has captivated fans around the world and he brings a message of inspiration, encouragement and Mamba Mentality to young athletes throughout his various stops.

As a key part of his tour, Bryant will surprise fans by dropping in at various basketball courts in each city to watch players who have heeded the call to come out and play basketball at night. He will also attend the Nike Summer Nights events in Hong Kong, Xi’An and Shanghai, as well as the cross-category sports activations as part of Nike China’s Ignite Shanghai program.

Bryant also plans to take in local sights during his eighth consecutive tour through the region and will visit iconic urban landmarks, historical sights and inspirational architectural locations, including Hong Kong's Star Ferry and the Peak.

During the tour, Bryant will launch the “Fireworks” colorway of the KOBE 8, as well as the latest version of his China-only Dream Season V. The KOBE 8 “Fireworks” is available in limited quantities; the Dream Season V is widely available at Greater China retail stores.

Throughout the summer, Nike Greater China will motivate young athletes to play more sports and be physically active with a new JUST DO IT campaign. 


NIKE
More Nike News...
More Apparel/Garments News - China...

 
Email this
Story
Print this
Story
Letter to
Editor
Sign Up for
News Letter
Search
Companies
 
 
  RSS