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Turkish menswear brand Kigili forays into Chinese market
Aug '13
Turkish menswear brand Kigili has opened its first store with US$ 2 million investment in the Guangzhou province of China.
The store is a joint venture between Kigili and Guangzhou based Turkish investment company Weibo, an affiliate of Insight Group.
The menswear brand plans to open 12 flagship stores in the coming year, in central Chinese provinces like Shanghai and Beijing, and aims to open more than 1000 stores in China, reports Hurriyet Daily.
Kigili apparels would be sold in China at a price that is two to three times higher then the prices charged in Turkey, the report said quoting Selcuk Alperen, Chairman of Guangzhou Weibo.
The Turkish men’s clothing brand was established in 1969 with its first store in Istanbul and has around 214 stores throughout Turkey, as well as stores in countries such as Cyprus, Egypt, Georgia, Turkmenistan, Kyrgyzstan and Kazakhstan.

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