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AAPN changes name to reflect focus on Americas
06
Aug '13
The AAPN Board of Directors approved a change to its name to better reflect the reality of both the industry itself and its network specifically. The change is subtle, one letter in fact. It is now the Americas Apparel Producers’ Network. Previously, it was the American Apparel Producers’ Network.

AAPN Managing Director Mike Todaro explains, “In a debate at PrimeSource in Hong Kong last year, my role was to defend the ‘Americas’. It was clear there that the apparel world was divided into two parts, China and not-China.

To the global brands committed to China, the Land of not-China consisted of ASEAN, South Asia, Turkey and Eastern Europe and the Americas. Not North, Central or South America, just the Americas.

Add to that the virtual impossibility of any Made in USA claim being 100% accurate – a recent Supima highlight of a 100% Made in USA jeans brand failed to mention the yarn and denim fabric were from Japan – and this increases the validity of our name change.

On top of that, we decided to create a logo that reflected several aspects of our membership:

-we’re a supply chain organization
-an industry network of companies
-a web of hundreds of people
-a gathering of countries

America's Apparel Producer's Network


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