AAPN Managing Director Mike Todaro explains, “In a debate at PrimeSource in Hong Kong last year, my role was to defend the ‘Americas’. It was clear there that the apparel world was divided into two parts, China and not-China.
To the global brands committed to China, the Land of not-China consisted of ASEAN, South Asia, Turkey and Eastern Europe and the Americas. Not North, Central or South America, just the Americas.
Add to that the virtual impossibility of any Made in USA claim being 100% accurate – a recent Supima highlight of a 100% Made in USA jeans brand failed to mention the yarn and denim fabric were from Japan – and this increases the validity of our name change.
On top of that, we decided to create a logo that reflected several aspects of our membership:
America's Apparel Producer's Network
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