Home / Knowledge / News / Apparel/Garments / dELiA*s adds Daphne Smith as VP (Operations)
dELiA*s adds Daphne Smith as VP (Operations)
Aug '13
dELiA*s, Inc, a multi-channel retail company primarily marketing to teenage girls, announced that Daphne Smith has been hired as Executive Vice President of Operations, reporting to Tracy Gardner, Chief Executive Officer.

Ms. Smith was previously with J.Crew for 16 years, working with Ms. Gardner in various roles including Senior Vice President of Direct. She has spent the past 18 months at New York & Company as their Senior Vice President of e-commerce.

Tracy Gardner, commented, “We are thrilled to welcome Daphne to the dELiA*s team. Daphne is a strong leader, with a proven track record of driving long term profitable growth across omni-channel brands. Her passion and focus on the customer will no doubt be a critical force in driving the dELiA*s brand forward.”

About dELiA*s, Inc.

dELiA*s, Inc. is a multi-channel retail company primarily marketing to teenage girls. It generates revenue by selling apparel, accessories and footwear to consumers through its website, direct mail catalogs, and mall-based retail stores.


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