Home / Knowledge / News / Apparel/Garments / Premium Order Düsseldorf receives positive response
Premium Order Düsseldorf receives positive response
06
Aug '13
This season’s PREMIUM ORDER DÜSSELDORF (POD) once again achieved positive results with attendance figures matching last year’s levels and a steady flow of visitors with peaks on Sunday and Monday.

Anita Tillmann: “POD’s concept of a multi-label showroom, held in conclusion to the international PREMIUM kick-off in Berlin, has been well-adopted by fashion retailers. POD now draws numerous regular clients who come to the event to complete their ordering rounds.

"This model clearly profits the brands and companies which are brought in close dialogue with the retail industry, enabling them to coordinate appointments with buyers in advance.”

Across two levels and nearly 3000 square meters of the Hammer Hallen, POD presented some 400 exclusive collections, around 30% of them newcomers to the event. In addition to the womenswear, menswear, denim, sportswear, footwear, and accessories segments, the upper level also featured a number of SEEK -inspired independent brands.

This makes POD the only ordering event in Düsseldorf to truly unite all the key segments of the retail sector. By now well established as a major event, POD is the most high-caliber and diverse event on the Düsseldorf ordering circuit.

Anita Tillmann: “Integrating new collections into our brand portfolio every season is indispensable. We span the globe with our brand research so that retailers don’t have to, and also lighten the workload of buyers placing orders.”

Numerous agencies take advantage of the PREMIUM ORDER DÜSSELDORF environment and the event’s many logistic and service synergies in order to more effectively handle their orders for the season.

A number of these agencies even continue using the event space as a place to present their collections beyond the dates of the POD event, in order to complete all their necessary client meetings.

Following PREMIUM ORDER DÜSSELDORF will be PREMIUM ORDER MUNICH (POM), taking place from August 10-13 at the Zenith exhibition halls with about 700 high-caliber collections. On the Sunday evening from 6.30 PM, exhibitors and visitors are invited to the PREMIUM Sundowner on the summer terrace of the Zenith tent to celebrate a successful Spring/Summer 2014 ordering season.

With its original Berlin event, a shining light on the international trade show circuit, along with the satellite events in Düsseldorf and Munich, PREMIUM has been successfully melding service and fashion expertise for 10 years.

Together, these events in the three most important German fashion cities mean that PREMIUM offers exclusive and seamlessly complementary platforms, staggered in intervals of two weeks apart in order to cover the entire ordering season.

Premium Order Düsseldorf


Must ReadView All

Apparel/Garments | On 27th Jun 2017

Vietnam to build fashion, textile, trading centres

Vietnam's Ho Chi Minh City will build large centres for designing...

Textiles | On 27th Jun 2017

Barcelona’s Unitin develops recycled Indigo yarns

Unitin, a trademark of Industrias Morera SA and a leading textile...

Information Technology | On 27th Jun 2017

ThreadSol to bring fabric solutions to Thailand

ThreadSol, an enterprise material management provider for the sewn...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search