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IFEMA to showcase universe of fashion ideas
07
Aug '13
The event will take place from 6th to 8th September 2013 at Feria de Madrid.

This event, which is the result of bringing together the fairs known as SIMM and MODACALZADO+IBERPIEL, IFEMA's two grand trade forums in Spain devoted to clothing, footwear and accessories, will present an entire universe of fashion ideas within the framework of a highly evolved and up-to-date event.

This new fair, which will boost its Latin-based identity, aims to become a grand meeting-point for the industry, featuring a strengthened exhibition. In this respect, the new event will effectively optimise the time and money of all visiting buyers, who will be able to find all of the latest ideas in clothing and footwear fashion and accessories for their establishments during a single visit and under the same roof.

MOMAD METROPOLIS, the International Fashion Trade Show, is the name of the new multi-sectorial fashion fair organised by IFEMA. Due to stage its first edition next September, this event is the result of the joint staging of SIMM and MODACALZADO+IBERPIEL, the two grand trade forums in Spain devoted to clothing, footwear and accessories. These two fairs have been taking place at Feria de Madrid for several decades now.

Madrid's trade fair institution came up with the name for the new fair, to be staged from 6th to 8th September 2013 at Feria de Madrid, in conjunction with representatives from both industries. The dates for the new event are designed to attract the largest possible number of buyers.

As of September 2013, MOMAD METROPOLIS will offer an entire universe of fashion ideas within the framework of a highly evolved and up-to-date event. The new fair will take place under the auspices of the umbrella brand known as MOMAD - Fashion Events in Madrid, which brings together all of the fashion fairs organised by IFEMA.

IFEMA


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Courtesy: Business wire

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