These theme-based videos will be shot with fashion-savvy women from all over India and will showcase the ShopImagine apparel collection with the aim of providing inspiring styling tips to viewers in an entertaining format.
ShopImagine.in, an online fashion boutique store, launches a concept video series called the ‘ShopImagine Style Episodes’ in collaboration with popular fashion bloggers across India.
Scripted by the ShopImagine.in team and directed and edited by artist Lohit Sahu, the first episode released on features popular Channel V actress and Fashion Blogger Karishma Rawat flaunting the looks of ‘The Girl Next Door’.
Keeping in sync with the above theme, the video showcases a selection from ShopImagine’s latest apparel range called ‘California Collection’. Handpicked from designer houses in L.A. by US-based woman entrepreneurs Hina Saiya and Tanaaz Baldawaala, the collection delivers international and trendy styles ranging from sassy casual wear and smart office wear to glitzy club wear.
The key idea behind every theme-based style episode is to unveil the story behind the garment showcased through real-life fashionistas and style divas. “We believe that every woman has a unique personal style. Through these episodes, we wish to create an active platform for exchanging easy styling tips with our viewers in a fun and entertaining manner. A realistic sense of fashion in one’s daily wardrobe is what we would like our viewers to take away from these videos. We are looking forward to a great response!” says an enthusiastic Hina Saiya.
The first ShopImagine Style Episode features Karishma Rawat donning different avatars of the quintessential ‘girl next door’- a vibrant college look, an haute fashion event look, a dainty date look and a funky coffee-with-friends look. The video is available for immediate viewing here.
ShopImagine.in is pioneering the online boutique model where the styles are exclusive and limited, personal stylists help shoppers with fitting and selections through video chats and apparels can be delivered in customized gift boxes.
ShopImagine.in is a privately held online boutique store selling women’s apparels, where the styles are exclusive and limited, personal stylists help shoppers with fitting and selections through video chats and apparels can be delivered in customized gift boxes. Prior to introducing California Collection, ShopImagine.in successfully introduced French designed luxury lingerie and pioneered the concept of Indian Wedding Lingerie.
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