"We are thrilled to open in Mall of America with one of our longest partners, Brigade, who have supported G-Star within their multi-brand and Q-Store channels for years. This long standing relationship has allowed for a growth strategy which we are both excited to watch unfold in the near future," says Tony Lucia, G-Star's CEO North America.
For more than 20 years, G-Star has been a pioneer in originating the concept of "luxury denim for the streets" and popularizing raw, untreated denim as wearable and desirable apparel. The latest Minneapolis storefront showcases G-Star's clothing and accessory collections with strikingly minimalist interior design that conveys the brand's philosophy, design aesthetic, and raw authenticity. The G-Star motto – "just the product" – will radiate in the store's monochromatic decor of concrete floors and basic materials such as wood and steel.
The Mall of America location marks G-Star's 17th store in the United States, joining a list of locations in such prestigious cities as Los Angeles, New York, Miami, Chicago, Boston, San Francisco and Washington, D.C.
About G-Star RAW
From its conception in 1989, G-Star has been known for its innovative style in the world of denim, consistent research work, eye for detail, and elaborate treatment techniques. This results in authentic products that portray denim craftsmanship with a distinctive design signature, which adds luxury to the raw denim character.
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