Home / Knowledge / News / Apparel/Garments / Guess engages fashion bloggers to create five unique looks
Guess engages fashion bloggers to create five unique looks
16
Aug '13
This fall, GUESS goes back to its roots with a strong emphasis on denim through innovative designs and new washes in classic and updated silhouettes. To celebrate all things denim, GUESS has partnered with four top fashion bloggers to create GUESS Denim Diaries; a series of photos, videos and styling tips chronicling each blogger’s individual style by challenging them to create five unique looks using GUESS’ Fall 2013 collection.

Each girl was shot in street-style photos in Manhattan’s picturesque Soho neighborhood or breathtaking Venice Beach, California. The GUESS Denim Diaries campaign launched on August 12, 2013, where fans can shop the blogger’s looks or enter to win the Denim Diaries sweepstakes.

Danielle Bernstein of We Wore What and Carolina Engman of Fashion Squad were chosen as the featured New York bloggers. Danielle gravitated toward distressed and printed denim pieces, pairing them with relaxed tees and pumps to compliment her effortlessly-cool, laid back style.

Carolina channeled her Swedish style by creating polished and minimalist looks by mixing rich black coated denim and dark wash skinny jeans with button-down tops and layering with jackets. Both mastered denim on denim looks which perfectly represents GUESS’ western trend for fall.

In Los Angeles, GUESS turned to Julie Sarinana of Sincerely Jules and Shea Marie of Peace Love Shea to showcase their creativity in putting looks together. Jules’ aesthetic is chic, yet understated. She styled denim pieces with a basic tee and a moto jacket or anorak for a look that is easy, yet still manages to stand out.

Staying true to her California style, Shea combined camo-printed denim with a relaxed tank and sneaker wedges, and skinny jeans with a sueded jacket; proving there is beauty in simple combinations. Both Jules and Shea selected transitional pieces that can go from day to night and easily be dressed up or down.

GUESS’ denim focus for fall fashion includes in-store window displays, events, social take-overs and CRM. 

GUESS


Must ReadView All

Textiles | On 19th Aug 2017

New fabric interfaces to interact with computers

As computer capabilities evolve, new fabric-based interfaces are...

Textiles | On 19th Aug 2017

Brazilian cotton prices drop in first fortnight of August

Cotton prices dropped in the Brazilian market in the first fortnight...

Apparel/Garments | On 19th Aug 2017

Target to acquire Grand Junction for faster deliveries

Target Corporation has announced that it has agreed to acquire Grand...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search