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Virtusize unveils virtual fitting solution in Japan
21
Aug '13
Virtusize, the award-winning virtual fitting solution, announces it is the first virtual fitting solution to launch at a large scale in the world’s third largest e-commerce market, Japan.

As of today Virtusize is available on 20,000 items on the Magaseek online store, one of Japans top fashion retailers, making it easy for customers to understand the size and fit of items they want to purchase.

For online shoppers, Virtusize’s 2D garment comparison solution illustrates the difference in size and fit of the item of clothing they want to buy versus one they already own. For retailers, Virtusize has been proven to reduce fit related returns by up to 50% and increase customer conversion by improving the shopping experience.

Yukari Tajiri at Magaseek says: “We know that shoppers are put off buying online because they don’t know what clothes will fit. We’re therefore excited to introduce Virtusize’s size and fit solution as the first Japanese retailer. This goes hand-in-hand with our ambition to offer our customers the best service and shopping experience available.

Peder Stubert, Co-Founder and Head of Growth at Virtusize comments: “The Japanese online fashion market is growing at an exceptional speed, with a turnover of $9,409.8 million in 2012. Being first to this vibrant market is a huge accomplishment for us.

"We’ve been inspired by the Japanese measuring standards from the very beginning, therefore we are thrilled to be working with well known and respected retailers such as Magaseek. We’ve already opened an office in Tokyo and have hired our first employees and we are looking forward to growing our presence here.”

Japan is the fifth market to introduce the fitting solution this year, in addition the Virtusize widget is now available in 10 languages, making virtual fitting accessible to even more online shoppers worldwide.

About Virtusize

Virtusize guarantees that online customers find the right fit, every time, by helping online retailers to illustrate the size of clothing. It reduces costs by decreasing the fit-related returns for an online retailer – in some cases by up to 50%. The virtual fitting solution is available on 40,000 garments at 25 online retailers across Europe and Asia, including well-known stores such as Magaseek.com and ASOS.com.

Virtusize was founded in 2011 by a group of Swedish entrepreneurs and is funded by both angel investors, including Fredrik Åhlberg, former Head of Growth at eBay Europe, and listed Swedish Investment Company Öresund.

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