Home / Knowledge / News / Apparel/Garments / KappAhl strives to improve male shopping experience
KappAhl strives to improve male shopping experience
21
Aug '13
With a well-matched assortment and a clear destination in store KappAhl now launches easier shopping at its men's department.

‘We want more men to shop at KappAhl. So we asked them how they want to shop and are now building our assortment and our men's department after this’, says Carina Ladow, KappAhl’s Vice President Assortment and Design.

This fall KappAhl implements a strategic move to strengthen the brand to the customer segment Man. In surveys, the fashion chain asked men how they want to go shopping.

Men go shopping more rarely than women, but shop more at a time and prefer to buy whole sets, says Carina Ladow. Our aim is to make it easier for them to shop at KappAhl.

The men’s assortment is thorough and well-matched. With clear navigation in store, including simple illustrations with tips and advice on matches, etc., men will quickly find what he needs.

‘We have produced a modern wardrobe for the man, with both basic and fashion products for preppy customers as well as jeans customers’, says Tina Nicander, Purchasing and Design Man.

KappAhl was founded 1953 and is a leading Nordic fashion chain with close to 400 stores and 4 500 co-workers in Sweden, Norway, Finland, Poland and the Czech Republic.

KappAhl designs, markets and sells value-for-money fashion and focus in particular on women 30-50 years of age. In 1999, KappAhl was the first fashion chain to receive environmental management standard certification.

KappAhl


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Tim Savage from Pexels

Textiles | On 19th Jun 2018

Da Lat begins construction of $50mn wool yarn factory

Da Lat Worsted Spinning Limited Company has begun construction of a...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search