Home / Knowledge / News / Apparel/Garments / 40% of Canadians haven't started back-to-school shopping
40% of Canadians haven't started back-to-school shopping
22
Aug '13
Many Canadians will wait until the last minute to shop for back to school according to a new poll released by Walmart Canada. As of mid-August, only 61% of shoppers had started back-to-school shopping.  According to the nationwide survey the average customer will do the bulk of their shopping closer to the first day of school and in the three weeks following the start of school.

The poll also showed that the average Canadian makes five separate shopping trips over the eight weeks leading up to the new school year, and this year Canadians will spend an average of $449 on back to school compared to $391 last year.

"We used to think back-to-school shopping stopped once school began," said Lee Tappenden, chief merchandising officer for Walmart Canada. "In fact, there is an increase in back-to-school shopping the first week of school, and mom will continue to shop for school well into September."

The most common back-to-school purchases are stationery (71%), food and grocery items (56%), apparel and footwear (56%), computers and peripherals (35%), cosmetics and beauty aids (34%), home furnishings (27%), and cell phones, smartphones and tablets (23%).

Back to school shopping by the numbers:

- 1-5-8 is the magic number - one mom will make five trips over eight weeks

- 33% of consumers intend to shop for back to school this year, with over half (61%) having already started their shopping

- Shoppers plan to spend $449 on average

- The most common back to school purchases are: stationery (71%), food and grocery items (56%), apparel and footwear (56%), computers and peripherals (35%), cosmetics and beauty aids (34%), home furnishings (27%), and cell phones, smartphones and tablets (23%)

- The top 10 stationery items are: refill paper, notebooks, exercise books, markers, crayons, report covers, pencils, coloured pencils, glue sticks and combination locks

- Walmart Canada conducts over 140,000 price checks each week across the retail industry

Back to School Trend Survey

Conducted by Research Management Group for Walmart Canada, the online survey of 109 shoppers has a margin of error of +/- 4.09 per cent. Respondents were recruited from the AskingCanadians national panel to quotas representing primary household shoppers by region, gender and age to reflect the national profile. Note that like the primary household shopper profile the sample is 70 per cent female and 30 per cent male. Fieldwork timing was from August 12 and August 16, 2013.

About Walmart Canada

Walmart Canada operates a growing chain of 380 locations nationwide including 217 Supercentres. The retailer serves more than one million customers each day, and its online store, is visited by over 250,000 Canadians daily. With over 95,000 associates, Walmart Canada is one of Canada's largest employers and is recognized by Waterstone HumanCapital as having one of Canada's top 10 corporate cultures.

Walmart Canada


Must ReadView All

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Ghana to set up equipment hub for apparel sector

Apparel/Garments | On 23rd Jan 2018

Ghana to set up equipment hub for apparel sector

As part of efforts to seek ways to improve market access for Ghana’s...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search