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Turtle unveils 'Dressed to Save' themed festive collection
Aug '13
Turtle, one of India’s finest men’s lifestyle brands, has unveiled their Festive Collection 2013 with the theme ‘Dressed to Save’, which focuses on saving the environment, while going to work, or on a holiday or even when celebrating festivals.

“Turtle has always been the brand with a conscience”, says Mr. Shitanshu Jhunjhunwalla (Director, Turtle Limited). “We have been engaged in the conservation and protection of turtles for a long time and recently with the launch of our eco-friendly Khadi shirts, we are not only helping save the environment, but also providing livelihood to hundreds of weavers in villages across India.

"Taking this ideology further, our ‘Dressed to Save’ campaign urges people not to pollute the rivers and oceans and to conserve electricity by using candles when celebrating festivals.”

“Like every year, our Festive Collection this season is quite exclusive and offers more variety than what is generally available in the market,” added Ms. Narinder Kaaur (Head of Design, Turtle Limited).

“Be it the engineered printed shirts with spray highlights, cut-and-sew polos and washed tees in our Sports Club (casuals) range, or the linen and cotton shirts in crimson, burgundy, violet, sea green and neutral color palettes in the Tailor’s Mark (formals) range.

"Customers will love the Sports Club ensemble of smart, chic, sporty fashion in cottons, amslers, slubs, mélanges and neps, teamed with over-dyed pieces of lowers in colors of the season – olive, pink, ultramarine blue, rust, forest green and ochre. And the ultra slim-fit, front-creased trousers of Tailor’s Mark in terry-rayon, linen and blended fabrics create a sharp, lean look for men to step out in style.

“In our Soul (party-wear) range, dressy shirts in cotton satin, linens, two-tones and poplins in pastels, purples, rusty browns, pristine whites and blacks will excite customers with their smart cuts, slim-fits and exclusive designs.

"And an exclusive range of hand-spun, hand-woven, Limited Edition Khadi shirts in stripes, checks, plains and indigos gives a new expression to free-spirited fashion. The fact that Khadi is a versatile, eco-dyed fabric, with no two textures common, adds to its subtle elegance and sophisticated luxury.”

With the recent launch of its eyewear collection, especially in exclusive wooden frames, and footwear range soon to follow, Turtle has become a complete ‘head-to-toe’ menswear brand, offering high quality, world class products at pocket friendly prices. 

Not many brands offer such a wide variety of Suits, Blazers, Jackets, Shirts, Trousers, T-shirts, Denims, Gilets, Pullovers and trendy accessories like Cufflinks, Belts, Wallets, Ties, Hats, Caps, Bags, Scarves and more. Customers can check out the new collection on the e-store or visit one of Turtle’s 70 exclusive outlets across India


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