Home / Knowledge / News / Apparel/Garments / Heritage & modernity co-exist at new Fendi Paris boutique
Heritage & modernity co-exist at new Fendi Paris boutique
27
Aug '13
FENDI leaves 22 Avenue Montaigne, Paris, to settle into its new Maison at No. 51.

From the entrance, the bronze lighting gives the store of 600m2 a gentle, feminine and luxurious atmosphere.

The range of materials, which are of the highest quality, mix and match throughout the space, with rough and refined, matte and shiny surfaces: bronze, stone, velvet and leather.

The sumptuous curves of the stairs and walls evoke femininity and emphasize the vertical structure of the space: the walls are covered with plates of Roman travertine that cross and overlap to enhance the feeling of height and frame the monumental sculpture by Tony Cragg.

Here and there, panels in black and deep blue lacquer punctuate this verticality, with a nod to the signature FENDI “PEQUIN” motif.

The furniture includes a selection of iconic pieces of Gio’ Ponti, Gabriella Crespi and Hervé Van Der Straeten, among oth-ers. For the new boutique, Maria Pergay has designed special unique pieces including a folding screen, a precious woodinlay boiserie and a coffee table.

On the ground floor one will find an installation surrounding the Baguette, the iconic FENDI bag. Thirty thousand needles of bronze pierce the wall to display the different styles surrounded by a halo of light. These needles symbolize the nails used on FENDI’s fur tablets, which narrate the craftsmanship behind a fur piece.

Also on the ground floor, a space dedicated to made-to-order is enhanced by the luxurious woodwork wall of Maria Pergay made of steel and exotic wood species.

The made-to-order service allows the customization of different bags of the Selleria line and the Peekaboo bag, entirely handmade by master saddlers. This new Parisian space offers the most exclusive selection of skins, colors and finishes.

The first floor dedicates a space to FENDI’s excellence in fur, which is unique in the world and inspired by the one that once existed in Rome. The “Haute Fourrure” room invites clients to create their very own unique and exceptional fur pieces.

True to the spirit of the brand, the design of the new Parisian boutique is a harmonious dialogue between heritage and modernity.

Fendi

Must ReadView All

Courtesy: H&M

Apparel/Garments | On 30th Mar 2017

H&M group's sales increase 7% in 3 months to Feb '17

The H&M group's sales including VAT amounted to SEK 54,369 million...

Textiles | On 30th Mar 2017

Vietnam’s textile & garment exports earn $4bn in Jan-Feb

Vietnam earned $4 billion from textile and garment exports in the...

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search