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Madura Fashion brings 'The Collective' store to Chennai
Aug '13
The Collective, a unique, luxury lifestyle retail concept by Madura Fashion & Lifestyle, ups the fashion ante in Chennai by launching its first store in the city.

The 8th flagship The Collective store in the country located at Buva House, Kader Nawaz Khan Road, Nungambakkam, houses the world’s chicest brands for men & women. 

The store is spread over a luxurious 5500 sq ft (approx) space and set amidst a landscaped garden; allowing clients a private, indulgent shopping experience.

The store was launched with an exclusive red carpet for Chennai’s who’s who. A luxurious, high-fashion atmosphere was re-created at the store.

Inside the store live instillations by models enthralled the audience and showcased the new Autumn Winter 2013. Chennai’s crème de la creme mingled and celebrated with a live music performance added to the camaraderie.

The Autumn Winter 2013 Collection on display at the store has men’s wear as well as accessories for men and women. The denim portfolio has reengineered denim in a variety of textures and prints from Adriano Goldschmied, Seven for All Mankind, True Religion and Versace Jeans.

Also on offer are the AW2013 collections from Hackett, Etiqueta Negra, Paul & Shark, Robert Graham & Hugo Boss Green. The highlight of the designer collection is Simon Carter’s velvet jackets in wine and navy. The women’s accessories range comprises bags from marquee luxury labels like Michael Kors, Lulu Guinness, Love Moschino, Ted Baker, Coccinelle and more.

On the launch of the new store in Chennai, R. Satyajit, COO – International Brands and New Businesses, MGLRCL says,“The Collective began with its first store in Bangalore five years ago. Since then, we have successfully launched flagship properties inMumbai, Delhi, Chandigarh & Pune and it gives me immense pleasure to announce the launch of the eighth store in Chennai.

"The brand promise to customers remains the same - to provide a high-end luxury fashion experience to customers, through product and service. With this launch, we hope to replicate the success of our earlier properties amongst Chennai’s discerning clientele.”

About The Collective

‘The Collective’ is a super-premium lifestyle retail chain that was launched by Madura Garments Lifestyle Retail Company (MGLRC), a group company of the Aditya Birla Nuvo. A first of its kind retail concept, the brand has seen a host of international apparel and accessory brands making a foray into the country for the first time.


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