Home / Knowledge / News / Apparel/Garments / Fashion etailer Zivame initiates 'Gift a Bra' CSR program
Fashion etailer Zivame initiates 'Gift a Bra' CSR program
27
Aug '13
Zivame.com, India's largest online lingerie portal, is celebrating their second anniversary on the 25th of this month with their 'Gift a bra' program which will provide lingerie to less privileged women in your household or neighborhood.

The brand has grown 50% year on year since inception and with this initiative they hope to reach out to women who are less privileged in India. This anniversary Zivame gives back to their consumers for all their support and trust in the brand.

The 'Gift a bra' program encourages its customers to give the gift of right fit to underprivileged women who are an important part of their lives. Customers can gift lingerie to their household help/cook or care taker as a token of appreciation for the contribution these women have made in simplifying their lives.

Customers only need to fill a simple form with details of whom they want Zivame to send a bra to and why, in return your household help will receive beautiful lingerie with personalized gift wrapping from Zivame.com.

Earlier this year, Zivame.com tied up with the well-known social enterprise Goonj to address the basic need of clothing for rural India and with 'Gift a bra' initiative the brand hopes to give the gift of right fit to each and every Indian woman.

Zivame strongly believes that every woman deserves the right lingerie and the brand is constantly striving towards empowering women. Richa Kar, CEO of Zivame.com, adds, "Every Indian woman deserves the right to perfect fitting lingerie. We hope this program will encourage women to participate and by gifting new lingerie, they will also be giving a gift of confidence."

Zivame, India's premier online lingerie store, features over 2000 lingerie styles to choose from: bridal lingerie, plus size lingerie, every day wear, shapewear, active wear, nightwear and swimwear for women. The collection is from the top national and international brands like Wonderbra, Panache, Triumph, Ultimo, Lovable, Plié, Jockey, Amanté, Penny, Enamor, Hollywood Fashion Secrets, Curvy Kate and many others.

Zivame.com is the one-stop solution for every Indian woman's lingerie needs. The brand philosophy is based on the fact that an Indian woman's lingerie needs change with age and stage of life that the woman is in. Right from the teenager just beginning to use a bra, to the college girl hitting the hottest nightclub, to the bride on her honeymoon to the lady on her way to motherhood, there's something for everyone.

Zivame


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search