Mr. Barth joined the company in early 2013 from Nike, Inc. where he was a leader in global merchandising across many categories including sportswear, running and technical outerwear. During his 16 years at Nike, Mr. Barth spent a significant amount of time in Asia leading product development in emerging markets.
Jonathan Cheung, current vice president of merchandising for men’s tops, will be the new head of design for the Levi’s brand. In this role, he takes responsibility for both the men’s and women’s design teams and will report into Karyn Hillman.
Mr. Cheung brings more than 23 years of international design experience in menswear, womenswear and denim, having led creative teams in six countries and in three languages. He joined the company in 2009 as the lead designer for the Levi’s Made & Crafted TM collection. Prior to joining Levi Strauss & Co., Mr. Cheung was head of global research for Armani Jeans, created the first jeans collection for Iceberg, and was a lead designer with Moschino.
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