Home / Knowledge / News / Apparel/Garments / Diet Coke to unveil winning design t-shirt line at Target
Diet Coke to unveil winning design t-shirt line at Target
28
Aug '13
Whether it’s reworking a vintage piece, integrating the new “it” color or searching for the perfect pair of leather skinnies, style mavens everywhere are gearing up for the fall fashion season. And to help fashionistas stay extraordinary all season long, Diet Coke will launch a new, limited-edition T-shirt available exclusively in Target stores.

The new T-shirt is the winning design from the second season of the Diet Coke Young Designer Challenge. Part of the brand’s iconic “Stay Extraordinary” platform, the challenge asked creative individuals to create an original T-shirt design inspired by the extraordinary style of Taylor Swift and the people who enjoy Diet Coke every day. Hundreds of designs poured in from across the country from eager, aspiring designers looking for the ultimate career boost – to see their design on Target store shelves.

“Diet Coke is more than just the great-tasting smart boost staple in the lives of fashionistas. It’s the ultimate accessory,” said Caroline Kibler, senior brand manager for Diet Coke. “The brand is synonymous with style, and fashion-focused programs like the Young Designer Challenge put the extraordinary talents of our fans in the spotlight.”

A public vote on social media in June narrowed submissions down to 10 finalists, and a fashionable judging panel, led by acclaimed designer Rebecca Minkoff, selected the winning design.

The panel selected a creation from Brooklyn-based Julianna Bass as the grand-prize winner of the Young Designer Challenge. A rising star in the fashion world with experience working for several top designers, Bass edged out the competition with a glamorous sketch of a self-assured woman in a dramatically flaring red skirt leaning on a Diet Coke logo.

In addition to being the judging panel’s favorite, Bass’s design also won the popular vote online. Of the more than 135,000 votes submitted during the public voting phase, Bass’s design stood out as the clear frontrunner from the beginning.

“The new Diet Coke T-shirt is a refreshing take on the classic white tee,” said Rebecca Minkoff, designer and Diet Coke Young Designer Challenge season-two judge. “Julianna’s design perfectly captures the energy and boost that Diet Coke provides.”

Bass will receive an extraordinary portfolio boost as the winner of the Diet Coke Young Designer Challenge. In addition to having her design sold in the beverage aisle in all U.S. Target stores beginning Sept. 1, she receives a $10,000 cash prize to pursue creative endeavors and a fly-away trip to meet Swift at one of her final U.S. RED Tour stops in Nashville, Tenn., next month.

The celebration of extraordinary style continues in New York City throughout September, when Diet Coke will sponsor multiple events to bring extraordinary taste to fans in the fashion capital of the country. Diet Coke fans also can win a new fall wardrobe simply by showing how they would style the winning T-shirt design in a Pinterest contest launching August 27.

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.

Coca-Cola Company


Must ReadView All

US & EU retailers release industry approach to GDPR

Apparel/Garments | On 24th May 2018

US & EU retailers release industry approach to GDPR

The Washington, D.C.-based National Retail Federation and...

Global cotton consumption to reach record in 2018-19: USDA

Textiles | On 24th May 2018

Global cotton consumption to reach record in 2018-19: USDA

Reflecting continued growth in the global economy, world cotton mill...

Courtesy: Nanollose

Textiles | On 24th May 2018

Nanollose develops fabric from coconuts

Australian technology company Nanollose has developed a sustainable...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search