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Zara launches online store in Russia

28 Aug '13
2 min read

Zara's online store will begin welcoming customers in the Russian Federation. This is a new milestone in Zara’s e-commerce business expansion into all of the markets in which it operates. The Zara website, will offer online shoppers the same full range of merchandise for women, men and kids as that found in high street stores

The portal is designed to provide an outstanding user-friendly shopping experience and allow fashion fans to make their purchases from any of the browsers available in countries in which Zara has online shops. Items sold online are priced the same as those found in high street Zara stores, and customers can choose home delivery or have their purchases sent to a store of their choosing for pick up.

Zara in the Russian Federation

Zara first ventured into the Russian Federation in 2003 when it opened its first store in Moscow. The retailer now has over 60 stores in more than 30 Russian cities, including Moscow, Saint Petersburg, Nizhny Novgorod, Kaliningrad, Yekaterinburg, Volgograd or Sochi.

Currently the Russian Federation hosts more than 300 Inditex stores branded under eight of the company's retail concepts, becoming one of the international markets in which the Group has the most extensive retail footprint.

Online markets

Zara opened its first e-stores in September 2010 in several European countries, following in the footsteps of Zara Home, whose online shop went live in 2007. Zara currently offers Internet shopping in 21 countries, included Canada, where the brand launched its online store last March.  The remaining Inditex Group retailers (Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterqüe) have continued their online expansion.

Inditex

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