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Online fashion portal Freecultr initiates 'Call-To-Order'
Aug '13
FREECULTR the online fashion shopping portal now introduces the latest ‘Call-To-Order’ initiative. Moving forward, this e-retailer has exciting plans to go offline, to further strengthen its pan-India presence. Hence, FREECULTR gives you more reasons to look stylish, and create a statement by Call-To-Order! 

The Call-To-Order service offers a quick and innovative way of booking your order over the phone wherever you may be. Gear up for an even easier shopping experience at your convenience just by a simple touch of a button via Sms. With this new service all it takes is 5 minutes to order your favourite basics in today’s latest trends.

FREECULTR offers its new and full  range of lifestyle apparel & accessories featuring casual tees, polos, tunics, sweaters, shorts, cardigans, denims, pants, footwear and accessories for both men & women.

The most vibrant color stories, constant innovation and cultures from around the world are part of the DNA of this brand – so feel free to experiment and express your own true style at this quintessential fashion address.

FREECULTR aims to deliver the highest quality while maintaining reasonable prices, and be available to all consumers across India immediately. Unencumbered by the traditional bricks and mortar costs, with in-house design and development, this lifestyle brand is able to address the need for attractively priced products, while maintaining unmatched focus in terms of quality, durability, comfort and product diversity.

FREECULTR provides ease of access and a consistent retail experience through its seamless online shopping portal. 

Sandeep Singh, COO and Co-Founder of FREECULTR tells more about their unique business model, “The genesis of our business model lies in the inefficiencies of physical fashion retail – multi tier distribution, infrastructure overheads, spread of available inventory across different retail stores leading to non availability of styles or size when customers actually need them and of course the long queues outside the trial rooms we all hate.

“We all know that internet infrastructure will be developing faster than retail infrastructure in India, so a premium brand like FREECULTR will be available 24x7 through digital channels to customers across every nook and corner of India from day 1, while other brands distributed through traditional retail channels will take years to achieve that kind of distribution.”

The global apparel market is currently worth more than USD 300 BN and is expanding at the CAGR of 9%. Out of this, India’s contribution is estimated at USD 40 BN. With E-Commerce growing at a strong double digit CAGR, this market holds immense potential that is yet to be tapped into, both globally and within India.


FREECULTR has bold color stories and charming diversity in smart casual wear. Rising above the fray of seasonality and trends through its innovative design process, FREECULTR continually evolves its assortment, offering even more variety, choice and color with every passing week and month!

Rajesh Narkar, Chief Product Officer and Co-Founder tells exactly how FREECULTR differentiates its product offering and quality standards from the rest, "When we set out to start FREECULTR, we agreed it would embody the best attributes of all aspects of fashion – trend, quality and most importantly simplicity in design.

"In our quest to deliver the best internationally, we have paid close attention to the minutest product detail. Everything from a button to the seam of your shirt has passed through a quality test by an external international testing lab and only those products that pass the grade are being made available to you."


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