Home / Knowledge / News / Apparel/Garments / Online fashion portal Freecultr initiates 'Call-To-Order'
Online fashion portal Freecultr initiates 'Call-To-Order'
28
Aug '13
FREECULTR the online fashion shopping portal now introduces the latest ‘Call-To-Order’ initiative. Moving forward, this e-retailer has exciting plans to go offline, to further strengthen its pan-India presence. Hence, FREECULTR gives you more reasons to look stylish, and create a statement by Call-To-Order! 

The Call-To-Order service offers a quick and innovative way of booking your order over the phone wherever you may be. Gear up for an even easier shopping experience at your convenience just by a simple touch of a button via Sms. With this new service all it takes is 5 minutes to order your favourite basics in today’s latest trends.

FREECULTR offers its new and full  range of lifestyle apparel & accessories featuring casual tees, polos, tunics, sweaters, shorts, cardigans, denims, pants, footwear and accessories for both men & women.

The most vibrant color stories, constant innovation and cultures from around the world are part of the DNA of this brand – so feel free to experiment and express your own true style at this quintessential fashion address.

FREECULTR aims to deliver the highest quality while maintaining reasonable prices, and be available to all consumers across India immediately. Unencumbered by the traditional bricks and mortar costs, with in-house design and development, this lifestyle brand is able to address the need for attractively priced products, while maintaining unmatched focus in terms of quality, durability, comfort and product diversity.

FREECULTR provides ease of access and a consistent retail experience through its seamless online shopping portal. 

Sandeep Singh, COO and Co-Founder of FREECULTR tells more about their unique business model, “The genesis of our business model lies in the inefficiencies of physical fashion retail – multi tier distribution, infrastructure overheads, spread of available inventory across different retail stores leading to non availability of styles or size when customers actually need them and of course the long queues outside the trial rooms we all hate.

“We all know that internet infrastructure will be developing faster than retail infrastructure in India, so a premium brand like FREECULTR will be available 24x7 through digital channels to customers across every nook and corner of India from day 1, while other brands distributed through traditional retail channels will take years to achieve that kind of distribution.”

The global apparel market is currently worth more than USD 300 BN and is expanding at the CAGR of 9%. Out of this, India’s contribution is estimated at USD 40 BN. With E-Commerce growing at a strong double digit CAGR, this market holds immense potential that is yet to be tapped into, both globally and within India.

COLLECTIONS @FREECULTR

FREECULTR has bold color stories and charming diversity in smart casual wear. Rising above the fray of seasonality and trends through its innovative design process, FREECULTR continually evolves its assortment, offering even more variety, choice and color with every passing week and month!

Rajesh Narkar, Chief Product Officer and Co-Founder tells exactly how FREECULTR differentiates its product offering and quality standards from the rest, "When we set out to start FREECULTR, we agreed it would embody the best attributes of all aspects of fashion – trend, quality and most importantly simplicity in design.

"In our quest to deliver the best internationally, we have paid close attention to the minutest product detail. Everything from a button to the seam of your shirt has passed through a quality test by an external international testing lab and only those products that pass the grade are being made available to you."

Freecultr


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search