“We are very excited to announce the opening of an H&M store in South Africa. We see great potential for further expansion in this region. We look forward to bringing fashion and quality at the best price to the customers in South Africa”, says Karl-Johan Persson, CEO at H&M.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947.The company’s business concept is to offer fashion and quality at the best price.

In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has around 2,900 stores in 51 markets including franchise markets.

H&M