The increasingly popular Apricot Lane Boutique Franchise, owned by Country Visions, Inc., is anticipating exponential growth during Fall 2013 Spring 2014, projecting the opening of 40-50 new stores, with the 100th store opening slated for Spring 2014. Apricot Lane Boutique is proud to bring celebrity-inspired, west coast fashions to the convenience of neighborhoods across the country by carrying an impressive collection of apparel, jewelry, handbags, accessories and gifts at affordable prices.
With banks lending again, Apricot Lane is seeing over half of its stores owned by multiple store franchisees. This ensures the franchise model is in fact a success, enabling these owners to create their own modern day family business. Many of the franchisees are husband and wife or mother and daughter, working together and savoring their successes and expansion as a family.
The growth of the company has also led to stores opening in new venues such as airports (San Diego, Las Vegas), which paves the way for international expansion by partnering with concession retail groups whose focus is on airport locations with multiple concepts.
The biggest factor setting Apricot Lane apart from other franchise systems is flexibility, something not often associated with franchising. “We found that by letting franchisees try new things, it only ended up benefiting our entire company and definitely has helped to increase our growth,” explained Ken Petersen, founder and CEO.
Apricot Lane Boutique is a national franchise boutique and since the opening of the first store in 2007, the company has grown to include more than ninety-five (95) Apricot Lane franchised boutiques operating in more than thirty (38) states across the country.
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