Apart from books, some of the key categories from which consumers can purchase goods using the Rediff Shopping app are Apparel, Accessories and Bags, Mobile Phones and Accessories, Sports and Fitness Equipment, Cameras and Optics, Toys and Games, Computers & Peripherals, Home Décor & Furnishings, among others.

Users can browse the top selling deals on products and the top selling books or use the search function directly on the Rediff Shopping app to look up a product of their interest.

The new shopping app uses the same secure payment gateway as the parent website to offer multiple payment options to its users, including cash on delivery, cheque/demand draft payment, net banking, and both debit and credit cards. It is fast, efficient and highly secure.

"We are encouraged by the consumer response to our online shopping marketplace business and anticipate future growth to come from mobile devices as 3G and broadband services continue to expand," said Ajit Balakrishnan, Chairman and CEO of Rediff.com India Ltd.

"We believe the introduction of the Rediff Shopping app that works across a wide range of mobile device platforms will position us for growth in the online shopping space in India, especially with the continued proliferation of mobile devices in our country."

Rediff