“This is her first non-executive role and we are pleased to welcome a fresh face to the non-executive environment.
“Helen is known as an exceptional strategic thinker, with deep experience as a brand builder with advertising, sales promotion, direct mail and retail experience. Coupled with her commercial and financial skills, I have no doubt Helen will make a significant contribution to Pacific Brands.
“In Helen’s most recent role as chief operating officer of McDonalds Australia $4billion retail business her reporting lines were Restaurant Operations, Marketing, Menu, Insights and Research and Information Technology.
“Helen has a 17 year background in brand and marketing with experience, including 7 years in fast moving consumer goods at Procter & Gamble, followed by 3 years in publishing at IPC Media and 9 years at McDonalds Australia” Mr Bush said.
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