Home / Knowledge / News / Apparel/Garments / Bjorn Borg unveils innerwear in modern colour palette
Bjorn Borg unveils innerwear in modern colour palette
31
Aug '13
Stop stressing and start relaxing! It’s time to become one with nature and find your inner peace in your underpants if you ask Björn Borg this summer.

For High Summer 2014 Björn Borg goes on a spiritual spa and gets inspired by everything from mediation to alternative therapy. In underwear terms, this means a soft, modern colour palette with pale pastels to relax the eye and mind.

News for men:

- A new range of mélange solids inspired by authentic fashion garments like classic denims and retro t-shirts. Available in six different colours.

- A new trunk introduced for the SS14 collection is now available in a light mesh version with a new, more discrete, logo in form a small label in the front of the waistband.

- A new printed elastic, continuing the print from the underpants to the waistband.

New for women:

- The well received new panty ‘Cheeky’ introduced for the SS14 collection is now available in a printed version as well as in a range of solid colours.

-The cotton hipster continues its success with five new summer prints

About Björn Borg:

The group owns the Björn Borg trademark and its operations are focused on underwear. To that is offered sports wear and fragrances and through licensees also footwear, bags and eyewear. Björn Borg products are sold in around twenty markets, of which Sweden and Holland are the largest.

The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2012 amounted to around SEK 1,6 billion, at the con sumer level.

Björn Borg

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search