Home / Knowledge / News / Apparel/Garments / Football player Mesut Özil joins adidas family
Football player Mesut Özil joins adidas family
02
Sep '13
Adidas launched a new campaign in Madrid together with Mesut Özil in order to welcome the world-class football player to the adidas family.

The campaign entitled "Welcoming Mesut to the family" shows the international player in a commercial with football greats such as Bastian Schweinsteiger, Kaka, Philipp Lahm, Manuel Neuer, Zinedine Zidane, Thomas Müller and Marcelo – all of them adidas players who are seen in the clip giving Mesut Özil a friendly welcome to the family.

The campaign, which was developed by the Berlin-based advertising agency dieckertschmidt, will be launched immediately, predominantly via digital media and primarily through the adidas social media channels, such as Facebook and YouTube. Numerous adidas athletes will also add the slogan "Mesut is my brother" to their Facebook profiles.

Mesut Özil said: "I am proud to be part of the adidas family and I immediately felt at ease in my talks with adidas managers. adidas is the number one brand and has a unique history in football. I already wear adidas jerseys when playing for the German national team and for Real Madrid – so this partnership really cements our relationship."

Herbert Hainer, CEO of adidas AG, said: "We are happy that Mesut Özil has joined us. He is one of the outstanding personalities in German and international football and strengthens our portfolio of great players all over the world. With this partnership, we are once again highlighting our exceptional position as the number one brand in football."

Mesut Özil is not only one of the most extraordinary football players in the world, he is also a record holder when it comes to social media. He is the only German to have exceeded the 10 million mark on Facebook, with 10.8 million fans. His 2.8 million followers on Twitter also make Mesut Özil a strong international brand.

The 24-year-old had already signed a long-term contract with adidas in July covering joint advertising and PR activities. The midfield player will also bring his experience and knowledge to the development of football boots at adidas. In keeping with his style of play, Özil wears the latest model of the Predator football boot, giving him perfect ball control in every situation.

Adidas


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.0%
No
13.0%
Skip
17.0%

Total Votes: 100

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.0%
No
30.0%
Skip
7.0%

Total Votes: 100

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.0%
No
9.0%
Skip
3.0%

Total Votes: 100

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.0%
No
8.0%
Skip
9.0%

Total Votes: 100


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search