As the company grows, it continues to garner media attention. In particular, the story of the company's beginnings and its owner, Isabelle Benoit.
Rebel, Nationalist, Patton--these are the kind of icons that represent America. And these are some of the names of the new apparel made by Bullet Blues, to honor the heart and soul of the USA. These days, everyone seems to be talking about American made, and what it means for our economy.
Back in 2011, it wasn't such a hot topic. But that's the year that French native Isabelle Benoit founded the company, Bullet Blues Custom Apparel, LLC. Her idea was simple--to honor American soldiers by making jeans in the USA. Blue jeans--what could be more American? Beginning with a line of jeans, Isabelle made it a guiding principle that every item of Bullet Blues' apparel was to be made by skilled American craftsmen, using premium materials.
A year before the formation of the company, Isabelle and her son visited the American Cemetery and Memorial in Normandy. Located in Colleville-sur-Mer, it honors the soldiers who were killed in Europe during World War II.
Code-named Operation Neptune, the Normandy landings were fatal and bloody missions for the brave soldiers that fought there. Isabelle was moved by the stories of these young men--and also felt a personal connection to them. Both of her grandfathers were taken prisoner in Germany and the rest of the families had to survive on their own.
The name "Bullet Blues" was coined to honor all veterans--past, present and future--their bravery and their bullets. Their patriotism should never be forgotten, and it's Isabelle's hope that Bullet Blues will be a lasting reminder of their valor. The company's name is a symbol of all the admirable American men that sacrificed their lives so that France—and Europe—would remain free.
One reason that the company succeeds is Isabelle's commitment to making the apparel in America. The standards she has for her line are extremely high. All of this adds up to premium apparel that also supports our country's economy. Bullet Blues is a company that inspired a woman from France to create a tribute to American.
Bullet Blues Custom Apparel, LLC
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