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Celanese updates TruModa site with focus on garment dyeing
Sep '13
Celanese has relaunched its TruModa website, to present solutions to the apparel industry for a variety of issues including age-old processing limitations and hot color trends. Celanese has set its sights on a number of quality issues including crockfastness and washfastness on denim and pigment-dyed, neon-colored cotton in addition to offering cost-effective processing solutions.

Celanese’s own industry experts have collaborated with members of the textile world for a number of years to address dyeing and quality issues. Harrie Schoots, leader of the TruModa technical team, says “Celanese is not afraid to tackle the toughest issues facing the apparel world today.”

Solutions for hot apparel trends

To achieve a neon color on cotton today, most dye houses utilize a pigment dyeing process often leading to quality issues. “Celanese offers solutions for crockfastness and washfastness that include replacement of current binder technology for pigment dyeing of garments and pigment padding of fabrics. TruModa can also be utilized as a simple post-add to a variety of dyeing processes that can yield an increase of greater than one point in quality, such as in the case of denim,” said Schoots. TruModa polymers have also shown promise in dispersed dyeing of cotton and cotton blends to achieve neon colors.

Cost effective solutions

Besides solving quality concerns, TruModa polymers can assist in saving valuable time, water and energy, resulting in cost-effective solutions. This is achieved by reducing the multi-step procedure for dyeing multi-yarn fabrics and garments. “We work closely with the entire value chain from dye house through retailer to ensure that we are meeting the real needs of the industry,” said Schoots.

About Celanese

Celanese Corporation is a global technology leader in the production of differentiated chemistry solutions and specialty materials used in most major industries and consumer applications. With sales almost equally divided between North America, Europe and Asia, the company uses the full breadth of its global chemistry, technology and business expertise to create value for customers and the corporation. 


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