Fashion retailer Tom Tailor gung-ho on South Africa

05 Sep '13

2 min read

TOM TAILOR GROUP is expanding its international position with its entry into the South African market. Since July 2013, TOM TAILOR has opened already twelve shop-in-shops and a franchise store in South Africa’s leading economic hubs.

The expansion strategy in the South African market is focussed on developing the wholesale business with the TOM TAILOR umbrella brand. To open up new sales markets, TOM TAILOR GROUP has entered into cooperation with local partner Edcon.

“South Africa is an extremely interesting market with a great deal of potential for our TOM TAILOR brand world. In Edcon, we have a strong partner at our side with whom to successfully tap into the South African market with our TOM TAILOR umbrella brand,” said Dieter Holzer, Chairman of the Management Board (CEO) of TOM TAILOR GROUP.

Edcon is South Africa's biggest non-food retailer and has a well-developed infrastructure and market expertise thanks to more than 1,300 points of sale.

"The launch of TOM TAILOR in South Africa is very exciting as we own 100% of the franchise rights in South Africa enabling us to deliver the experience through both standalone and shop-in-shop formats. This is part of our ongoing strategy to be the destination for brands and fashionable on-trend merchandise for South African consumers," says Edcon CEO Jürgen Schreiber.

Some 40 additional shop-in-shops, selling exclusively the TOM TAILOR Denim young fashion brand, are slated to be opened by the end of the year. The opening of a franchise store in Cape Town and Durban is also planned. TOM TAILOR intends to continue its expansion in South Africa in 2014 as well.

Tom Tailor