“Peter Som has a fresh point of view on modern fashion that enables him to blend sophistication with elegance to create designs that allow women to look effortlessly stylish”
“Peter Som has a fresh point of view on modern fashion that enables him to blend sophistication with elegance to create designs that allow women to look effortlessly stylish,” said Don Brennan, Kohl’s chief merchandising officer. “We are confident the collection he’s created for DesigNation will resonate with our customers and continue to position Kohl’s as a style destination offering quality designer fashions, all at an affordable price point.”
Som attracts fashion-forward celebrities that are intelligent, poised, and that effortlessly blend confidence with femininity. He has a talent for dressing women in fresh, stylish designs and will now be able to offer his distinctive aesthetic, with inspiration of St. Barths, to women everywhere.
“The island of St. Barths is a favorite vacation spot of mine. Full of luxury and serenity, with chic cottages lining the harbor and colorful designer boutiques, the island has a French charm that floats throughout the city,” said Som. “I am thrilled to partner with Kohl’s to bring this DesigNation collection to life and provide women with beautiful clothing that emulates the luxe lifestyle of St. Barths at a great value.”
Som’s DesigNation collection will include maxi dresses, skirts and crochet sweaters in bright shades of coral and blue.
Launched in fall 2012 with Narciso Rodriguez, Derek Lam in spring 2013 and following with Catherine Malandrino launching September 27, Kohl’s DesigNation collections feature a different designer, marrying his or her aesthetic with influence from various global destinations. Kohl’s will continue to introduce new brands and exclusive world-class partnerships that offer customers contemporary style at an incredible value.
About Peter Som
Peter Som's aesthetic of unstudied elegance and refined sexiness has put a fresh twist on modern American fashion. Som made his stellar debut at Seventh on Sixth in the Bryant Park tents with his Spring 2001 Collection. Since then, his clean, unfettered yet feminine clothes have been winning accolades from buyers and critics alike. Som's following includes a new generation of stylish celebrities and starlets, among themBeyonce, Scarlett Johansson, Jessica Alba, Rachel McAdams, Allison Williams, Maggie Gyllenhaal, and Ginnifer Goodwin.
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