Home / Knowledge / News / Apparel/Garments / 'Chinese apparel retailing has reached 'experience' stage'
'Chinese apparel retailing has reached 'experience' stage'
09
Sep '13
The apparel retail industry in China has already experienced three stages and is now passing through the ‘experience’ stage, which is a stage of transition, according to industry analysts.
 
The Chinese garment retail industry has passed through the product age, where anything could be sold; commodity era, which resulted in formation of brand awareness and the beginning of competition; and the service times, marked by serious product homogeneity and highly competitive market.
 
Currently, the clothing retail industry has reached experience economy, in which customers are no longer purely rational consumers, but they come with rich emotion and soul. As a result, sales strategy shifts from the focus on the product to focus on the customer.
 
It means listening to your customers’ voice becomes the core of enterprise management. The future competition among clothing brands would be on which brand can give the customer a unique experience, which must be a good experience.
 
Here, consumer brand experience would be decided on the basis of the accumulation of customer contact experience points, including both online and offline contact experiences.
 
Customer experience management also acquires importance as customers have diverse needs and ask for personalized features, analysts say.
 

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search