Home / Knowledge / News / Apparel/Garments / 'Chinese apparel retailing has reached 'experience' stage'
'Chinese apparel retailing has reached 'experience' stage'
09
Sep '13
The apparel retail industry in China has already experienced three stages and is now passing through the ‘experience’ stage, which is a stage of transition, according to industry analysts.
 
The Chinese garment retail industry has passed through the product age, where anything could be sold; commodity era, which resulted in formation of brand awareness and the beginning of competition; and the service times, marked by serious product homogeneity and highly competitive market.
 
Currently, the clothing retail industry has reached experience economy, in which customers are no longer purely rational consumers, but they come with rich emotion and soul. As a result, sales strategy shifts from the focus on the product to focus on the customer.
 
It means listening to your customers’ voice becomes the core of enterprise management. The future competition among clothing brands would be on which brand can give the customer a unique experience, which must be a good experience.
 
Here, consumer brand experience would be decided on the basis of the accumulation of customer contact experience points, including both online and offline contact experiences.
 
Customer experience management also acquires importance as customers have diverse needs and ask for personalized features, analysts say.
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 22nd Feb 2017

Bangladesh exporters want duty-free access to US, Brazil

Garment and apparel exporters of Bangladesh are seeking duty-free...

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Textiles | On 22nd Feb 2017

'India to be self-sufficient in silk production by 2020'

Indian could be self-sufficient in silk production by the year 2020...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search