Home / Knowledge / News / Apparel/Garments / 'Chinese apparel retailing has reached 'experience' stage'
'Chinese apparel retailing has reached 'experience' stage'
09
Sep '13
The apparel retail industry in China has already experienced three stages and is now passing through the ‘experience’ stage, which is a stage of transition, according to industry analysts.
 
The Chinese garment retail industry has passed through the product age, where anything could be sold; commodity era, which resulted in formation of brand awareness and the beginning of competition; and the service times, marked by serious product homogeneity and highly competitive market.
 
Currently, the clothing retail industry has reached experience economy, in which customers are no longer purely rational consumers, but they come with rich emotion and soul. As a result, sales strategy shifts from the focus on the product to focus on the customer.
 
It means listening to your customers’ voice becomes the core of enterprise management. The future competition among clothing brands would be on which brand can give the customer a unique experience, which must be a good experience.
 
Here, consumer brand experience would be decided on the basis of the accumulation of customer contact experience points, including both online and offline contact experiences.
 
Customer experience management also acquires importance as customers have diverse needs and ask for personalized features, analysts say.
 

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Information Technology | On 25th Apr 2017

Self-repairing fabrics to be the future of fashion

It is the era of smart. Intelligent materials like self-repairing...

Textiles | On 25th Apr 2017

Indonesia revitalising textile sector

With exports of textile and textile products rising in Indonesia, the ...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search