Home / Knowledge / News / Apparel/Garments / Savile Row icon Gieves & Hawkes partner Woolmark Gold
Savile Row icon Gieves & Hawkes partner Woolmark Gold
10
Sep '13
Savile Row icons Gieves & Hawkes are one of the first luxury goods brands to announce a partnership with Woolmark Gold.
 
Launched in China in 2011 by Australian Wool Innovation (AWI), owners of The Woolmark Company, Woolmark Gold sets a global benchmark for fine tailoring, a standard shared by Gieves & Hawkes, a company that has prided itself on uncompromising standards of both material and manufacture for more than 200 years.
 
Just 10 years after they opened their first store in Shanghai, mainland China, Gieves & Hawkes now have more than 100 premises, and plan to open more in the coming years to cater to China's ever-expanding - and increasingly discerning - luxury goods market.
 
Gieves & Hawkes Managing Director Ray Clacher describes the affiliation with Woolmark Gold as a natural fit. "Our company has a longstanding tradition of craftsmanship, selecting only the finest fabrics available in the world. The Chinese consumer demands the real thing and Woolmark Gold gives us a genuine seal of approval."
 
A cloth or fabric must meet strict criteria to qualify for Woolmark Gold status. First it must be made from only new Australian Merino wool with a fibre width of 19.5 microns or less (that's 43 per cent finer than human hair). Then it must have been woven or spun by one of a select group of just 12 British and European Woolmark Gold-accredited weavers and spinners, some of whom have been owned and operated by the same families for centuries.
 
Gieves & Hawkes will celebrate the union through aspirational global content including a co-branded film recently shot by Oscar-nominated British director, Mike Figgis, alongside dedicated window displays and staff training across the region.
 
The Woolmark Company Chief Strategy and Marketing Officer, Rob Langtry said: “The market for luxury apparel in China has been expanding rapidly and consumers are looking for true quality at this level of the market. Working with our European partners, the Woolmark Gold program combines the superb qualities of 100 per cent natural Australian Merino wool with the historical skills of weaving exceptional cloth. 
 
“Gieves & Hawkes are a highly valued new partner. Their Savile Row heritage, unique design and finish skills and excellent customer service make this a very attractive partnership for China consumers who are discerning in their taste and investment in quality. As the Woolmark Gold program expands, we expect Gieves & Hawkes to set the 'gold standard' for a unique and valuable customer experience."
 
Inspired by the Gieves & Hawkes initiative, a number of other leading luxury brands and retailers are understood to be already in negotiations to make Woolmark Gold an integral part of their Chinese offering.
 

Woolmark


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search