40% of online shoppers prefer visual images – survey

10 Sep '13

3 min read

Social Discovery

A third of consumers (33%) say they like discovering new brands online, but find it difficult as they do not know where to look. As such, UK consumers report that they are increasingly turning to social networks to uncover new brands.

Overall, 25-34 year olds are the most visual social shoppers, with 15% reporting that they browse for products visually on image-based shopping sites like The Fancy or Etsy. Of all social networks, Facebook, which owns the image sharing network Instagram, was votedthe most useful site when it came to finding items to buy online, while cinemagr.am was voted least popular.

More than one in three shoppers (37%) would like social networks to link directly through to sites where items from images are available to purchase, rising to two out of three shoppers (66%) in the 18-24 age bracket that say they would like this. However the majority of consumers say they would not want social networks to become pure e-commerce sites, revealing that brands and social networks must find a sophisticated, balanced approach to social shopping or risk losing their user base.

WeSEE

More Apparel/Garments News - United Kingdom...