Volvo Trucks has created a new clothing collection inspired by the company’s latest truck model for heavy construction duties – the Volvo FMX. The collection is a part of a newly launched partnership between Volvo Trucks and ninefold arm wrestling world champion Heidi Andersson.
“Our new clothing collection is inspired by our new Volvo FMX – one of the world’s toughest construction trucks, boasting strength, endurance and technical expertise of absolute world class. These are properties that Heidi Andersson also personifies,” says Åsa Theleen, Brand & Marketing Communications Manager for Merchandise at Volvo Trucks.
Premiere at Comtrans in Moscow
The new collection, the so called “Volvo Trucks Driver Gear - FMX”, is being launched in the Volvo Trucks web shop and will be unveiled for the very first time at the Comtrans truck show in Moscow which Heidi Andersson will be attending. The Volvo FMX will also be on display at the show. It was introduced earlier this year and is designed for heavy construction duties.