Home / Knowledge / News / Apparel/Garments / Fashion retailer Lindex opens first of 100 stores in China
Fashion retailer Lindex opens first of 100 stores in China
11
Sep '13
September 2014 will see the grand opening of the first Lindex store in Shanghai, China. According to the agreement with the new Chinese franchise partner Suning, which is one of the largest companies in China, the goal is to open 100 stores within four years. This initiative is the continuous progress of the fashion chain’s international expansion and will make Lindex fashion available in 17 markets.
 
"This is a historical day for Lindex. The new store will be the first of many in China. Our entry into Asia is the largest international establishment that has ever been made within Lindex, we are really excited and look forward to it”, says Göran Bille, CEO of Lindex.
 
Suning, with 180,000 employees in 700 cities throughout Asia , plans to open 100 Lindex stores in China between 2015 and 2018. Suning will also introduce Lindex products online in China. Lindex currently has 33 franchise stores in six markets; Saudi Arabia, the United Arab Emirates, Bosnia-Hercegovina, Serbia, Croatia and Iceland.
 
"Our concept of affordable fashion for fashion-conscious women has proven to be very successful in many countries, including countries operated through our franchising model. This is a great way for us to reach out to more customers worldwide”, says Göran Bille.
 
The Lindex store will offer a modern shopping environment with choices of fashion for women, children and lingerie. The store will emphasize the brand's Scandinavian heritage in decor and with a sustainable mindset.
 
"The agreement with Suning enables us to enter the huge Chinese apparel market. The opening with a store in Shanghai with 18 million inhabitants is of course very exciting for us and we see significant growth opportunities beyond the first 100 stores. It is a market with great interest in European trends and fashion consciousness.  We look forward to soon being able to offer a world-class fashion experience also to our Chinese customers”, says Johan Isacsson, Head of Franchise of Lindex.
 
Established in 1990, Suning ranks 50th among the Top 500 Enterprises in the country. Its annual revenue reaches 230 billion yuan (approx. EUR 28.6 billion) and the total number of staff is approximately 180,000. 
 
Suning’s main business is retail, combined with real estate development and service industry. The company has entered into more than 700 cities in mainland China and other places in Asia with over 1,700 retail chain stores. The Suning.com online store is one of the most popular e-commerce sites in China. 
 

Lindex


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search